London, December 6, 2012 - Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials-textiles, leather, industrial fabrics, and composite materials-, and a premier member of the ASBCI (Association of Suppliers to the British Clothing Industry) for several years, was delighted to host its second technical visit to other ASBCI members at its facilities near Bordeaux.

The purpose of the event was to show leading UK fashion and clothing companies Lectra's range offashion solutions and how they are constantly being innovated to be in line with the changing needs of the industry.

During the visit, participants saw demonstrations on how industry-specific design, 3D prototyping,product development, and manufacturing solutions, together with consultancy from industry experts, help companies to streamline their processes.

This year the event focused on challenges faced by fashion companies, especially around collaboration between design and development teams, as well as achieving the perfect fit for garments within tight deadlines. Technology highlights included Modaris V7®, Lectra's pattern making, grading and 3D virtual prototyping solution that improves fit, reduces the number of physical prototypes and ensures the best Return on Investment. This was of interest to all participants as fit is a crucial factor in a garment's success or failure and because of the high cost of physical samples.

Visitors also saw how Lectra Fashion PLM integrates the entire collection development process on a collaborative platform resulting in greater productivity and profitability. "The Lectra visit was interesting, informative and stimulating. It was a great opportunity to see cutting-edge technology and also provided food for thought resulting in a review of some of our own processes and procedures" said Ian Sime, Director of Supply Chain, J Barbour & Sons Ltd.
"We see great value in discussing the industry's changing needs with our clients and were honoured to be able to share Lectra's vision of the fashion industry. It is so important to get direct feedback on what customers' key challenges are, and to discuss solutions that could help fashion companies streamline their processes and to become as profitable as possible" said Mark Lyness, Managing Director, Lectra UK.
Due to the positive feedback and interest from attendees, Lectra is planning to hold another event for ASBCI members in 2013.