French underwear firm Wolf Lingerie has invested in Centric Software's product lifecycle management (PLM) tool to help boost its product development process.

The company will use Centric 8 PLM to improve collaboration throughout the supply chain and simplify internal and external processes in line with best practices. This, it says, will allow it to be more accurate, efficient and reliable in order to optimise processes and remain competitive.

Founded in 1947, Wolf Lingerie Group creates, manufactures and distributes lingerie for its own brands such as Sans Complexe, Rosy and Billet Doux, as well as for other brands and retailers. All of the group's design and development activities are based in France.

"We need to strengthen collaboration and bring our design, marketing, costing, buying and production teams together to reinforce collaboration and develop synergies," said Roland Neyton, supply chain director at Wolf Lingerie.
This initiative also extends to the supply chain; Wolf has been manufacturing in China for around 30 years and has developed an extensive network of manufacturing partners and teams in the region.
"Today, we work a lot with Excel spreadsheets, multiplying the risk of errors and sharing inconsistent information, which is a real waste of time for the different teams involved in the product development process," added Neyton. "We want to break down the silos between our departments to work better together."
Creative, marketing, buying, costing and production teams at Wolf Lingerie in France and in China will use the entire Centric 8 PLM suite, including mobile apps for PLM.