German womenswear firm Simplicity Trade has invested in a Product Lifecycle Management (PLM) solution in order to digitalise its design department to optimise and simplify existing processes.

Simplicity Trade owns two brands, Opus and Someday. Opus was founded as a specialist trouser brand in 2000 and now designs complete women's outfits. In 2015, the Someday brand was created to offer casual women's clothing. Twelve collections are distributed throughout Europe annually via more than 2,000 trading partners and the company's online store.

It has selected Centric Software's Product Lifecycle Management solution, allowing the design team to achieve "a state of permanent innovation", the company says.

"We want to eliminate different Excel sheets and work from a single point of information," explains Susanne Vatter, head of design at Opus. "This will reduce errors at the source, enable us to work with greater speed and efficiency, and increase transparency.

"The system satisfies our requirements and makes it possible to implement our processes much more easily. For instance, with Centric Adobe Connect, the Centric innovation that integrates Adobe Illustrator, our designers will work in a familiar environment while streamlining their creative design activities. Centric has a large portfolio of fashion customers and the Centric team offers expert advice while working with us in an open-minded, participatory and solution-focused way."