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Malcolm Newbery and Yvonne Haschka

What 'see now, buy now' means for the fashion supply chain

10 October 2018 | Malcolm Newbery and Yvonne Haschka

A phenomenon is exciting and confusing the fashion world in equal measures. 'See now, buy now' promises consumers they can have the garments they see on designer catwalk shows instantly. No need to wait. But is it a mould-breaking departure for the industry or a bit of marketing publicity? And what does it mean for the supply chain?... read more