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Björn Borg Group

Michelle Russell

Björn Borg selects PLM for transparency

28 April 2020 | Michelle Russell

Swedish underwear business Björn Borg has invested in new Product Lifecycle Management Software (PLM) for improved data accuracy, communication and transparency.... read more


Bjorn Borg reveals mixed Q1

20 May 2016 | Michelle Russell

Swedish underwear brand Björn Borg has booked a mixed first-quarter as sales grew but earnings tumbled. ... read more


Björn Borg acquires UK unit in strategic move

16 May 2016 | Michelle Russell

Swedish underwear brand Björn Borg has acquired its UK subsidiary in a further move designed to cut the distance between its headquarters and its end consumer.... read more