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Asics Corp

Asics promotes Unbehaun to CEO of EMEA

22 November 2019 | Hannah Abdulla

Japanese sporting goods brand Asics has named Carsten Unbehaun as the new CEO of its Europe, Middle East, and Africa (EMEA) region, succeeding Alistair Cameron who has held the post for the past 10 years.... read more


Asics takes stake in sustainable fabrics start up

4 October 2019 | Beth Wright

The investment arm of Japanese sportswear firm Asics Corporation has taken a stake in Spanish startup Pyrates Smart Fabrics, and plans to use its advanced and responsible materials in a capsule collection early next year.... read more


Asics targets dyeing process to slash carbon emissions

24 September 2019 | Beth Wright

Japanese sportswear firm Asics has revealed plans to reduce carbon emissions in the dyeing process of its footwear insoles by 45% from 2020 as part of its new climate targets. ... read more


Asics accelerates on several sustainability goals

17 May 2019 | Beth Wright

Sportswear firm Asics Corporation made significant progress on its sustainability goals in 2018, including surpassing its CO2 emissions reduction targets two years earlier than initially planned. ... read more


Asics seeks new start-ups for Tenkan-Ten accelerator

10 April 2019 | Beth Wright

Japanese sporting goods giant Asics is on the lookout for the second tranche of sports and well-being start-ups to join its growth catalyst programme.... read more


Asics uses curved sole to develop "energy-saving" running shoe

28 February 2019 | Hannah Abdulla

Japanese sportswear company Asics has deployed its new Guidesole3 technology to develop an "energy-saving" shoe, which it claims allows runners to achieve longer distances more easily.... read more


Asics launches used sportswear recycling initiative

13 February 2019 | Hannah Abdulla

Japanese sportswear company Asics is collaborating with the charity I:Collect on a sports apparel recycling and reuse initiative in Europe.... read more


Asics to recycle sportswear into Olympic uniforms

29 January 2019 | Beth Wright

In the run-up to next year’s Olympic Games games, Japanese sporting goods giant Asics Corp aims to collect about 30,000 items of used sportswear to recycle into new uniforms for the Tokyo 2020 Japan Olympic and Paralympic teams.... read more


Asics cuts outlook amid Q3 profit slump

7 November 2018 | Beth Wright

Japanese sporting goods giant Asics Corp has lowered its full-year outlook as it reported a 47.5% drop in profit and lower sales for the third quarter.... read more


Sustainable clothing brand among Asics start-ups

24 September 2018 | Beth Wright

A sustainable clothing company that produces its own smart fabrics from exclusively natural and sustainable fibres such as bamboo and seaweed is among the five start-ups chosen to participate in Japanese sporting goods giant Asics' growth catalyst programme.... read more


Asics unveils new action plan as Q2 profit slumps 70%

7 August 2018 | Beth Wright

Japanese sporting goods giant Asics Corp has outlined a new action plan to try to help it meet the goals of its five-year strategic programme after posting a 70.7% drop in second-quarter earnings.... read more


Asics sets new targets to cut carbon emissions

11 June 2018 | Beth Wright

Sportswear firm Asics Corporation has outlined a series of ambitious new sustainability targets and hailed its success in 2017 with highlights including what it calls a "major advance" in supply chain transparency.... read more


Asics reinvestment weighs on Q1 earnings

16 May 2018 | Michelle Russell

Japanese sporting goods giant Asics saw both its earnings and sales slide in the first quarter as the company invested in its five-year strategic plan and cut some low margin products.... read more


Asics to open Barcelona sports innovation hub

13 March 2018 | Michelle Russell

Japanese sporting goods giant Asics is preparing to launch a technology innovation lab in Barcelona, designed to attract and support European sports and well-being start-ups.... read more


Asics Ventures invests in conductive textiles

7 February 2018 | Beth Wright

Asics Ventures, an investment subsidiary of  Japanese sporting goods giant  Asics, has made its first investment, taking a stake in AI Silk Corporation, a venture company affiliated with Tohoku University that develops conductive textiles.... read more


Asics to improve sustainability of products and supply chain

13 November 2017 | Beth Wright

In a bid to accelerate the use of sustainable materials and chemicals in its products, Japanese sporting goods giant Asics has announced a strategic partnership with textile chemicals management system Bluesign Technologies.... read more


Asics runs at full speed following PLM roll-out

8 September 2017 | Leonie Barrie

Japanese sporting goods giant Asics Corporation has successfully implemented a new product lifecycle management (PLM) solution, and is reporting enhanced speed, communication and efficiency following the roll-out.... read more


Asics to release supplier list and accelerate energy efficiency

26 May 2017 | Michelle Russell

Sportswear firm Asics Corporation intends to publicly disclose its apparel and footwear suppliers in the year ahead, and says it will accelerate its energy efficiency projects to try to reduce emissions after falling behind in progress towards its 2020 CO2 reduction targets.... read more


Asics America wins third Energy Star star award

24 April 2017 | Beth Wright

Sportswear firm Asics America Corporation has been awarded its third consecutive award from the US Environmental Protection Agency's (EPA) Energy Star programme for its Mississippi distribution centre.... read more


Asics to expand US business with Boston hub

30 March 2017 | Beth Wright

Japanese sporting goods giant Asics Corporation is to expand its US operations by establishing a Product Creation Studio in Boston, Massachusetts, in a move aimed at boosting its presence on the east coast.... read more


Asics eyes Middle East growth with new Dubai subsidiary

13 March 2017 | Michelle Russell

Japanese sporting goods giant Asics Corporation has opened a subsidiary in Dubai as part of plans to grow its business in the Middle East, replicating the brand's success in Europe.... read more


Adidas and Burberry awarded 'gold' for sustainability work

20 February 2017 | Michelle Russell

German sportswear giant Adidas and UK fashion brand Burberry have both been recognised as leaders for their sustainability practices, with Hugo Boss, Kering and Gildan Activewear also receiving recognition.... read more


Apparel majors among top sustainability performers

9 September 2016 | Michelle Russell

Major apparel groups including Adidas, Gap Inc, Inditex, Gildan and Asics have been included in the Dow Jones Sustainability Indices (DJSI), putting the companies among the best-in-class sustainability performers globally.... read more


Asics in PLM investment amid global growth plans

29 June 2016 | Beth Wright

Japanese sporting goods giant Asics Corporation has invested in a new product lifecycle management (PLM) solution to strengthen its product development capabilities as part of wider plans to drive global growth.... read more


Asics and Toray team up on colour-changing textile

28 June 2016 | Leonie Barrie

Japan’s Asics Corporation and Toray Industries have teamed up to develop a new high performance fabric that changes colour depending on the angle at which it is viewed.... read more


Asics slashes environmental impact of shoe production

31 May 2016 | Leonie Barrie

Japanese sporting goods giant Asics Corporation is targeting a 10% reduction in the CO2 and water waste impact per pair of shoes produced by its tier-one footwear suppliers as part of its next five-year sustainability goals.... read more


Asics unveils growth plan on lower FY profit

17 February 2016 | Michelle Russell

Japanese sporting goods giant Asics Corp has outlined a new plan for sustainable global growth as it revealed higher full-year sales but a fall in earnings. ... read more


Asics lowers FY outlook despite Q3 profit

11 November 2015 | Katie Smith

Japanese sporting goods giant Asics Corp has lowered its full-year guidance, blaming lower-than-expected sales in its Brazil and US businesses as well as currency headwinds.... read more


Asics opens brand new performance store

5 August 2015 | Katie Smith

Japanese sporting goods company Asics has opened its first performance store in Paris, France, featuring its new visual merchandising concept and a “first of its kind” shoe-selection services.... read more


Athletic footwear sales grow ahead of back-to-school

30 July 2015 | Katie Smith

Strong mid-year sales of athletic footwear in the US is an encouraging indicator for the all-important back-to-school season, new research suggests.... read more


Asics reorganises to strengthen business

27 July 2015 | Katie Smith

Sporting goods company Asics Corp restructuring its global operations and hiring new managers to “accelerate business growth.”... read more


Asics Q1 profit slides on lower sales

8 June 2015 | Katie Smith

Sporting apparel and footwear business Asics has said business was “steady” during the first three months of the year, despite posting a double-digit profit decline.... read more


US athletic apparel and footwear sales rise in Q1

13 May 2015 | Katie Smith

Cold weather, an earlier Easter and the continued strength of the athleisure trend helped to boost sales of athletic footwear and apparel in the US during the first quarter.... read more


Asics unveils AmpliFoam technology footwear

13 April 2015 | Katie Smith

Sporting goods supplier Asics has unveiled its latest line of performance running footwear with AmpliFoam cushioning technology, designed to work with all 33 joints in the foot.... read more


Asics FY profit surfs US running boom

18 February 2015 | Richard Woodard

Sporting goods supplier Asics was boosted by a combination of a running boom and helpful exchange rates during 2014, the Japanese company said.... read more


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