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Björn Borg Group

Björn Borg acquires Benelux distributor Baseline

9 December 2016 | Leonie Barrie

Swedish underwear business Björn Borg has acquired its Benelux distributor Baseline Group for EUR1.25m (US$1.3m) as it continues to accelerate the vertical integration of its operations and reposition as a sports fashion brand.... read more


Bjorn Borg reveals mixed Q1

20 May 2016 | Michelle Russell

Swedish underwear brand Björn Borg has booked a mixed first-quarter as sales grew but earnings tumbled. ... read more


Björn Borg acquires UK unit in strategic move

16 May 2016 | Michelle Russell

Swedish underwear brand Björn Borg has acquired its UK subsidiary in a further move designed to cut the distance between its headquarters and its end consumer.... read more