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Rue21 names Appel interim-CEO, reorganises board

18 October 2017 | Beth Wright

Following the court approval of its reorganisation plan last month, teen speciality apparel retailer Rue21 has reorganised its board of directors, naming Michael Appel chairman and interim-CEO.... read more

Rue21 names new CEO and taps Target exec

4 October 2016 | Beth Wright

US teen apparel retailer Rue21 has announced a number of leadership changes, including a new interim chief executive officer and the addition of Target executive Nina Barjesteh as its new chief merchandising officer.... read more

Rue21 selects cloud solution for high-performance

2 October 2018 | Michelle Russell

US fast fashion retailer Rue21 has selected a cloud-based solution to help expand its mission of becoming a customer-centric business.... read more

Rue21 uses predictive analytics for buying decisions

2 May 2018 | Beth Wright

Rue21 has partnered with First Insight in a move that is allowing the teen speciality apparel retailer to use predictive analytics to assist with buying decisions on categories including apparel, footwear and accessories.... read more

Rue21 to build commerce and analytics capabilities

19 June 2018 | Michelle Russell

Rue21 has set out a new "strategic technology roadmap" that will see the US fast fashion retailer implement a number of unified commerce and data analytics initiatives to give a more customer-centric view of its business.... read more