Blog: Leonie BarrieA lucrative cricket pitch

Leonie Barrie | 23 September 2004

An investor’s note issued by Wall Street Capital Funding yesterday points to Kewl International as a “stock to watch.” The sports apparel maker is in the news for signing an agreement that gives Deep Impex exclusive rights to distribute and manufacture Kewl apparel in India.

On top of the fact that Kewl International will receive a minimum of US$50,000 per month for the first six months, the excitement is being cranked up by the company’s chosen marketing route. Deep Impex plans to focus on cricket, India’s favourite sport, and line up some of the country's most well known players to support the brand. As Kewl’s COO Vishav Joshi points out: "When the national team is playing everything else comes to a grinding halt, and hundreds of millions of dollars are being spent for television rights to these events." Once Kewl clothing is seen on the pitch it will no doubt have a similarly dramatic impact on the brand.


BLOG

Digital pieces of the fashion supply chain take shape

The digital pieces of the fashion supply chain puzzle are starting to come together, according to executives at the recent Texprocess apparel technology trade show in Frankfurt, Germany....

BLOG

Latest supply chain leaders?

Swedish fast-fashion retailer H&M, Zara brand owner Inditex, and sportswear giant Nike are not only among the world's leading brands, they also have some of the best supply chains too, according to a ...

BLOG

Finding a solution to the sustainability problem

The key message at this year's Copenhagen Fashion Summit was that the global apparel and textile industry needs to take a holistic view on how it tackles sustainability and responsible sourcing – with...

BLOG

Industry welcoming move to renegotiate NAFTA

The US textile industry has welcomed President Donald Trump's decision to renegotiate NAFTA, saying it is in America's national interest to modernise the trade agreement....

just-style homepage



Forgot your password?