Blog: Leonie BarrieA new era of sustainability?

Leonie Barrie | 23 June 2010

Almost every meeting I've ever attended on corporate social responsibility has stressed the importance of buy-in from top executives from the CEO down if it is to become truly ingrained into a company's ethos. It's all well and good for individuals within an organisation to be committed to sustainability, but if there's no support at the top then it will be virtually impossible to turn well-intentioned words into action.

So it's encouraging to see research that suggests today's CEOs are more committed than ever to creating sustainable businesses in which environmental, social and corporate governance issues are embedded throughout their operations, supply chain and subsidiaries.

And even more encouraging is the fact that the main motivator is no longer just social responsibility, but is equally about achieving performance benefits such as lower costs, stronger customer relationships and increased revenues.

The report - 'A New Era of Sustainability Study 2010' - from the United Nations Global Compact and Accenture, is based on a global survey of more than 750 CEOs from around the world. Apparently 93% of CEOs now see sustainability as important to their future success despite the recent economic downturn, with rebuilding consumer trust as the most pressing concern.

Furthermore, they believe that within a decade, a tipping point could be reached that fully meshes sustainability with core business.

Of course challenges remain and execution across an organisation - particularly in the supply chain - is highlighted as especially difficult. And integrating sustainability into global businesses will entail a staggering number of regulatory, technology, investment and consumer changes too.

But it's great to see that some progress is being made and that we're getting nearer to the day when businesses will no longer measure their success in terms of profit and loss, but will also be assessed on the positive and negative impacts they have on society and the environment.

A New Era of Sustainability: UN Global Compact-Accenture CEO Study 2010


BLOG

US apparel imports down four months in a row

The volume of US apparel imports fell for the fourth consecutive month in November, with a 20% drop in shipments from largest supplier China. The figures suggest early stockpiling in the run-up to the...

BLOG

Global apparel prices on the rise

One effect of the US-China trade war is the rising price of apparel imports – not just from China, but the rest of the world too. ...

BLOG

Progress on trade deals welcomed

The United States and China have reached an agreement on a Phase One trade deal in a move that will delay new tariffs that were due to take effect over the weekend and halve the rates currently impose...

BLOG

Slowing economic growth weighs on 2020 sentiment

As we move into the final month of the year, it’s not surprising that anxiety and concern appears to be the prevailing mood across the fashion sector for 2020. A new report offers the ten trends set t...

just-style homepage



Forgot your password?