Blog: Leonie BarrieA plus-sized boost for N Brown

Leonie Barrie | 29 April 2008

UK-based home shopping retailer N Brown has not only defied a difficult economic climate to deliver a 19.4% in full year profits, but it also believes it is well-placed to continue to outperform the sector as a whole. So what’s it doing that other retailers aren’t?

For one thing, its target market – the more mature customer aged between 45 and 65 – is less affected by higher interest rates and rising mortgage costs and has not cut its spending as a result.

For another, the group specialises in big sizes of women's clothing and footwear – sizes that are more difficult to find at other retailers and which many people prefer to buy and try on in the comfort of their own homes (illustrating this point, N Brown said online sales soared by 50% to GBP168m for the year).

It is also rolling out new catalogues and product ranges and is actively trying to target younger customers who will not only adds to sales in the short term, but also shore up its business in the future. One figure that will surely make its rivals green with envy is an average 8% improvement in spend per customer.

N Brown bucks downturn as FY profit soars 19%


BLOG

Trump spares textile machinery in tariff spat

Hundreds of US imports from China will be hit with an additional 25% tariff from next month – but to the relief of the US textile, apparel and footwear industry, most of the equipment used in the dome...

BLOG

Esquel's eco-friendly manufacturing complex

Hong Kong-based Esquel Group, the world's largest woven shirt maker, has been bedding-in operations at a ground-breaking new $313.3m eco-friendly manufacturing complex in southern China....

BLOG

Tariffs back at top of Trump's trade agenda

Tariffs soared back to the top of Trump's trade agenda last week, with the imposition of punitive tariffs on imports of steel and aluminium, and plans to proceed with an additional 25% tariff on impor...

BLOG

Digitalisation goalposts constantly evolving

The debate and discussion around digitalisation continues to top the apparel industry’s agenda – but as Spencer Fung, group CEO of Li & Fung explains, the goalposts are constantly evolving....

just-style homepage



Forgot your password?