Blog: Leonie BarrieA plus-sized boost for N Brown

Leonie Barrie | 29 April 2008

UK-based home shopping retailer N Brown has not only defied a difficult economic climate to deliver a 19.4% in full year profits, but it also believes it is well-placed to continue to outperform the sector as a whole. So what’s it doing that other retailers aren’t?

For one thing, its target market – the more mature customer aged between 45 and 65 – is less affected by higher interest rates and rising mortgage costs and has not cut its spending as a result.

For another, the group specialises in big sizes of women's clothing and footwear – sizes that are more difficult to find at other retailers and which many people prefer to buy and try on in the comfort of their own homes (illustrating this point, N Brown said online sales soared by 50% to GBP168m for the year).

It is also rolling out new catalogues and product ranges and is actively trying to target younger customers who will not only adds to sales in the short term, but also shore up its business in the future. One figure that will surely make its rivals green with envy is an average 8% improvement in spend per customer.

N Brown bucks downturn as FY profit soars 19%


BLOG

Trump trade probe could have costs for cotton

An International Trade Commission hearing got underway last week as part of the Trump administration's probe into China's intellectual property practices under Section 301 of the 1974 Trade Act. The a...

BLOG

Stop negotiating and bring in the engineers

Surviving in a declining market is the biggest challenge for discount/mass-market retailers and suppliers of commodity products such as basic T-shirts, hoodies or cotton men's shirts – which is why it...

BLOG

The implications of buyer purchasing practices

New research has delved into one relatively underexplored aspect of global supply chains: how buyer purchasing practices impact wages and working conditions....

BLOG

just-style readership survey 2017 – Final reminder

We’re currently carrying out a survey to get a better understanding of the issues that matter the most to our readers, and how we can better serve you in the future. ...

just-style homepage



Forgot your password?