Blog: Leonie BarrieA plus-sized boost for N Brown

Leonie Barrie | 29 April 2008

UK-based home shopping retailer N Brown has not only defied a difficult economic climate to deliver a 19.4% in full year profits, but it also believes it is well-placed to continue to outperform the sector as a whole. So what’s it doing that other retailers aren’t?

For one thing, its target market – the more mature customer aged between 45 and 65 – is less affected by higher interest rates and rising mortgage costs and has not cut its spending as a result.

For another, the group specialises in big sizes of women's clothing and footwear – sizes that are more difficult to find at other retailers and which many people prefer to buy and try on in the comfort of their own homes (illustrating this point, N Brown said online sales soared by 50% to GBP168m for the year).

It is also rolling out new catalogues and product ranges and is actively trying to target younger customers who will not only adds to sales in the short term, but also shore up its business in the future. One figure that will surely make its rivals green with envy is an average 8% improvement in spend per customer.

N Brown bucks downturn as FY profit soars 19%


BLOG

China still dominates apparel sourcing

The latest full-year data on US apparel import trends for 2017 suggests China will remain the dominant sourcing region for some time to come....

BLOG

Retail's rapid transformation requires "platform thinking"

There’s no doubt the retail industry is undergoing rapid transformation as technology continues to reshape how retailers think about their supply chains and meeting their customers’ needs. But to posi...

BLOG

NAFTA trade talks inch forward

Negotiators are meeting this week for the sixth round of NAFTA trade talks – and as soon as this deal has been repackaged, the spotlight could turn to the US free trade agreement with Central America....

BLOG

How can apparel firms stay competitive into the future?

Continuing with the publication of our Outlook 2018 reports last week, we looked at what apparel firms should be doing now if they want to remain competitive into the future....

just-style homepage



Forgot your password?