Blog: Michelle RussellA pubic display by American Apparel

Michelle Russell | 17 January 2014

Is American Apparel trying to make a feminist statement by adorning its female mannequins with full pubic hair - or am I allowed to be cynical and suggest it could merely be a publicity stunt?

The fashion retailer's Lower East Side store in New York has a new window display this week that is certain to turn shoppers' heads.

The window features three mannequins clad in transparent white underwear, exposing their unkempt bikini lines.

District visual manager Dee Myles suggested to The Observer that the display is designed to challenge women's sexuality and social constructivism. "It is important to have instances spark up curiosity and conversation about what we deem beautiful and sexy," she says.

Indeed, the mannequins are all fashioning rather dowdy-looking hairstyles and a pair of glasses, while the clothes that hang in the background are barely noticeable.

The Los Angeles-based company is prides itself on celebrating culture and natural beauty, so this latest move will come as little surprise to many. Particularly given the retailer is also no stranger to controversy. In October last year, the company released a T-shirt designed by artist Petra Collins featuring a line drawing of a menstruating vagina.

Its window display, however, has garnered a mixed reaction from shoppers, with some seeing it as a positive move for feminism and others believing it is too graphic.

If the pubic hair really is intended as a more realistic representation of real women and not simply a way of grabbing headlines, then maybe we should see the store feature mannequins with armpit and leg hair, uneven skin tones and maybe even fuller figures.

Sectors: Apparel, Retail

NEWS

US$30m funding to scale up "natural silk" coating

A Massachusetts, US-based natural chemistry company has closed a $30m investment round that will be used to scale up production of its Liquid Silk product, which replaces synthetic finishing chemicals...

BLOG

Apparel sourcing rules under NAFTA 2.0

The new United States-Mexico-Canada Agreement (USMCA) – also dubbed NAFTA 2.0 – has finally been agreed, but what does it mean for apparel sourcing? Here we take a close look at the new apparel-specif...

BLOG

Trade tremours continue to reverberate

Following more than a year of talks, the United States, Canada and Mexico have reached agreement on a renegotiated North American Free Trade Agreement (NAFTA) – which will be called the United States-...

BLOG

New customisable options for consumers

Italian sportswear firm CP Company is looking to tap into the growing demand for customisable apparel with a 'Bespoke' project that allows customers to select their preferred colour in its signature g...

BLOG

Are fashion and sustainability out of step?

The global fashion industry is on a trajectory set to stretch planetary resources beyond breaking point unless it finds better ways of producing, using and disposing apparel....

just-style homepage



Forgot your password?