Blog: Activewear sales surge on celeb workout selfies

Katie Smith | 17 January 2014

Sales of George at Asda

Sales of George at Asda's Athletic Works fitness clothing range jumped 230% last week

With the likes of Kim Kardashian and Lucy Mecklenburgh sharing their gym habits via workout selfies, it's hard not to think about getting into shape this new year, and what to wear when working out. 

According to George at Asda, 64% of shoppers last week started a fitness regime to shift their unwanted lumps and bumps.

With that, sales of the UK retailer's Athletic Works fitness clothing range jumped 230% in the week, and are increasing at a rate of 50% day-on-day.

Sales of stylish activewear have soared 119% in January year-on-year, with 70% of women admitting to wearing accessories and make-up such as lipstick during workouts - following in the footsteps of Taylor Swift. 

And it's not just clothing that has benefited.

Sales of dumbells and yoga mats are up 106% this month as British consumers imitate workouts by celebrities such as Britney Spears. Treadmills and cross trainers, meanwhile, have seen sales shoot up by 132% so far in January.

Sectors: Apparel, Retail

Companies: Asda, George at Asda

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