Blog: Adidas trails Nike in brand value survey

Joe Ayling | 28 April 2010

Sporting goods giants Nike and Adidas moved in opposite directions in a brand value survey released today (28 April).

Nike was ranked top apparel brand in the Brandz Top 100 Most Valuable Global Brands report - its value soaring to US$12.6bn.

Adidas, meanwhile, saw its valuation dip 34% to $3.3bn in the report, conducted by BrandZ, Datamonitor, and Bloomberg.

Flying the flag for fast fashion, H&M and Zara joined Nike in the top three apparel firms, while the overall sector value dropped 4%.

Click here to read the entire brand list.


BLOG

just-style market research sale

Are you planning for the year ahead and beyond? Well this week we’re offering great deals on some of our market research......

BLOG

Gearing up for the holiday shopping season

The volume of US apparel imports saw an increase in October on the prior year as retailers geared up for the holiday shopping season. Bangladesh booked the second highest growth behind India, reversin...

BLOG

Innovations to boost sustainability

Hong Kong-based textile and apparel giant Esquel Group, the world's largest woven shirt maker, is pushing ahead with the pursuit of sustainable and holistic quality. ...

BLOG

Sign up to try new re:source apparel sourcing tool for free

The old saying "Good things come to those who wait" is certainly true for re:source, the new suite of data-driven sourcing tools being developed by the team here at just-style....

just-style homepage



Forgot your password?