Blog: Adidas World Cup day kicks off

Joe Ayling | 21 June 2010

Much has been written about the Adidas Jabulani football, and just-style will actually be putting it to the test today (21 June).

I've been invited to a World Cup media day at the company's headquarters in Herzogenaurach, Germany, to mark the ongoing tournament.

Adidas is the official sponsor of the event, and has thrown a wealth of resources to compete with rival Nike in South Africa.

But when it comes to the new ball, perhaps the likes Messi, Rooney and Drogba are best placed to pass judgment. Nevertheless, it'll provide a perfect excuse for any shots fired wide of the mark this morning.

A better purpose of my visit is to interview Herbert Hainer, Adidas' longstanding CEO who has steered the company through three successful World Cups.

A full match report will follow, although this afternoon's game between Chile and Switzerland might just grab the headlines.

Spotlight on...World Cup branding battle


BLOG

Levi Strauss leads on green supply chain in China

Sustainability remains top of mind for the industry with Levi Strauss, Adidas and C&A ranked amongst the leading brands to have made progress in environmental supply chain management in China over the...

BLOG

UK clothing exports to US to be hit by further 25% duties

Cashmere jumpers, anoraks and swimwear made in the UK and exported to the US are among products being hit by an extra 25% tariff as part of the ongoing dispute between the US and the EU over aircraft ...

BLOG

New US trade trends taking shape?

In a reversal of trends seen in July, the three Central American countries that are the largest suppliers of clothing to the US – Mexico, El Salvador and Honduras – saw a dramatic fall in shipments in...

BLOG

Weaving a new vision for US denim

The closure of the last US selvedge denim mill two years ago might have marked the end of an era. But thanks to the vision of Daniel Feibus and his team, the original looms have found a new home at Vi...

just-style homepage



Forgot your password?