Blog: Adidas World Cup day kicks off

Joe Ayling | 21 June 2010

Much has been written about the Adidas Jabulani football, and just-style will actually be putting it to the test today (21 June).

I've been invited to a World Cup media day at the company's headquarters in Herzogenaurach, Germany, to mark the ongoing tournament.

Adidas is the official sponsor of the event, and has thrown a wealth of resources to compete with rival Nike in South Africa.

But when it comes to the new ball, perhaps the likes Messi, Rooney and Drogba are best placed to pass judgment. Nevertheless, it'll provide a perfect excuse for any shots fired wide of the mark this morning.

A better purpose of my visit is to interview Herbert Hainer, Adidas' longstanding CEO who has steered the company through three successful World Cups.

A full match report will follow, although this afternoon's game between Chile and Switzerland might just grab the headlines.

Spotlight on...World Cup branding battle


BLOG

Digital pieces of the fashion supply chain take shape

The digital pieces of the fashion supply chain puzzle are starting to come together, according to executives at the recent Texprocess apparel technology trade show in Frankfurt, Germany....

BLOG

Latest supply chain leaders?

Swedish fast-fashion retailer H&M, Zara brand owner Inditex, and sportswear giant Nike are not only among the world's leading brands, they also have some of the best supply chains too, according to a ...

BLOG

Finding a solution to the sustainability problem

The key message at this year's Copenhagen Fashion Summit was that the global apparel and textile industry needs to take a holistic view on how it tackles sustainability and responsible sourcing – with...

BLOG

Industry welcoming move to renegotiate NAFTA

The US textile industry has welcomed President Donald Trump's decision to renegotiate NAFTA, saying it is in America's national interest to modernise the trade agreement....

just-style homepage



Forgot your password?