Blog: Adidas World Cup day kicks off

Joe Ayling | 21 June 2010

Much has been written about the Adidas Jabulani football, and just-style will actually be putting it to the test today (21 June).

I've been invited to a World Cup media day at the company's headquarters in Herzogenaurach, Germany, to mark the ongoing tournament.

Adidas is the official sponsor of the event, and has thrown a wealth of resources to compete with rival Nike in South Africa.

But when it comes to the new ball, perhaps the likes Messi, Rooney and Drogba are best placed to pass judgment. Nevertheless, it'll provide a perfect excuse for any shots fired wide of the mark this morning.

A better purpose of my visit is to interview Herbert Hainer, Adidas' longstanding CEO who has steered the company through three successful World Cups.

A full match report will follow, although this afternoon's game between Chile and Switzerland might just grab the headlines.

Spotlight on...World Cup branding battle


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