Blog: Leonie BarrieAll in a good cause

Leonie Barrie | 7 September 2004

There’s always a huge fanfare when a sporting star signs for a new team or lucrative sponsorship deal – but what of the team or sponsor they’ve left behind? UK football club Everton has found one solution after player Wayne Rooney defected to rival Manchester United leaving it with unsold football merchandise, including T-shirts, scarves, and mugs worth £65,000. It’s going to send the stock to needy soccer-mad youngsters in west Africa. It’s also likely that given the bitterness felt towards Rooney by most Everton supporters, the club decided even knock-down prices would not shift the kit.


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