Blog: Leonie BarrieAmazon taps into Endless shoes

Leonie Barrie | 8 January 2007

Retail giant Amazon.com is just the latest in a long line of companies to tap into the growing market for buying shoes online…popular websites already include Zappos.com, Onlineshoes.com and Shoes.com, as well as Gap’s online shoe venture, Piperlime.com, which was launched in November. But just how badly Amazon wants a slice of this market is clear from the fact that it already sells many of the same shoes and bags on its main website and its latest venture – its first new online brand, called Endless.com – will effectively be a competitor.

Amazon says it created the new site to make use of new technology such as automatic detailed zoom features for all products and a search tool that allows customers to shop by price, style, brand, size and colour, all at the same time or separately. It has also raised the stakes by offering free overnight shipping on all shoes, with free returns and a pledge to pay back 110% of the price if shoppers find the same shoes more cheaply elsewhere.

There’s no doubt Amazon’s trying to shake things up in this field, and observers suggest that’s because the company’s stock performed badly in 2006 and it needs to find new ways to turn its fortunes around. Offers such as free shipping will no doubt drive traffic to the site, but there is also the danger that the company could be engulfed by the cost of returns on items that customers haven’t been able to try before buying. It has even been suggested that Amazon must have “killer supplier relationships” if it is to make a solid margin. After all, what good are sales without profits?

Amazon launches shoes and handbags website


BLOG

China still dominates apparel sourcing

The latest full-year data on US apparel import trends for 2017 suggests China will remain the dominant sourcing region for some time to come....

BLOG

Retail's rapid transformation requires "platform thinking"

There’s no doubt the retail industry is undergoing rapid transformation as technology continues to reshape how retailers think about their supply chains and meeting their customers’ needs. But to posi...

BLOG

NAFTA trade talks inch forward

Negotiators are meeting this week for the sixth round of NAFTA trade talks – and as soon as this deal has been repackaged, the spotlight could turn to the US free trade agreement with Central America....

BLOG

How can apparel firms stay competitive into the future?

Continuing with the publication of our Outlook 2018 reports last week, we looked at what apparel firms should be doing now if they want to remain competitive into the future....

just-style homepage



Forgot your password?