Blog: Leonie BarrieAu revoir to A&F catalogue

Leonie Barrie | 10 December 2003

While it’s not surprising that Abercrombie & Fitch has finally buckled under the pressure of sustained protests to halt publication of its racy catalogues, what is astonishing is that the company took so long to make the decision. Since its launch in 1997 the quarterly magazine has been getting more and more controversial, and its latest issue was so far over the mark that its future was never going to be viable. But even so, there’s no doubt that A&F has significantly raised its profile through the magalog, and its promise to replace this with “an innovative and exciting campaign in the spring" will have the watchdogs looking on closely. 

USA: A&F Pulls Plug On Quarterly Catalogue


Tailoring mass manufacturing to the individual

As the fashion industry shifts towards proper omnichannel it requires an on-demand supply chain that combines customisation with the ability to restock shops more efficiently and respond to trends mor...


Asia-Pacific trade deal now signed by 11 nations

The 11 remaining countries of the Trans-Pacific Partnership (TPP) have now signed a revised version of the multilateral trade pact without the US, reviving a deal that will slash tariffs and foster tr...


Rethinking supply chain models for speed

Technology and social media have transformed consumers into veritable fashion industry insiders. No longer looking to retailers to direct them towards the newest hot looks, when consumers see somethin...


China still dominates apparel sourcing

The latest full-year data on US apparel import trends for 2017 suggests China will remain the dominant sourcing region for some time to come....

just-style homepage

Forgot your password?