Blog: Leonie BarrieBabe in a box

Leonie Barrie | 22 November 2005

Following on from my last blog about retailers needing to pull something extra special out of the bag in order to surpass last year’s holiday sales comes a story from UK retailer New Look which is literally doing just that. Picture the scene: in a bid to get into the festive spirit your other half has been instructed to wait at a particular destination, a restaurant perhaps, or a party, or just at home. You and the gift box will then be delivered to the lucky recipient by a New Look courier, in an adult-sized gift box and wrapped in Christmas paper. The perfect surprise – definitely; but the perfect present – well I’m not so sure!

There’s no doubt the service will raise a festive smile. But I’m not certain it will be a smile of happiness; a grimace or an expression of sheer horror are more likely. The giver of the gift – the person in the box! – will at least have had a makeover with a New Look stylist, but I can safely say that this is one pressie that’s definitely not going to be on my Christmas list this year.

Give yourself for christmas


BLOG

Why a balanced scorecard drives the best decisions

Among the highlights on just-style last week, we offer advice on how to achieve a balanced scorecard to help supply chain managers make the best decisions around where in the world their garments are ...

BLOG

How social media is forcing apparel brands to think green

Social media, since its evolution, has undoubtedly changed the world as we know it....

BLOG

TAL refocuses and rebalances before growth

By his own admission, Roger Lee, CEO at Hong Kong based apparel giant TAL Group, is an optimist. And it's a trait that has stood him – and the 70-year-old company he leads – in good stead in recent ye...

BLOG

VF Corp splitting into two companies

Last week started with news that US apparel giant VF Corp is to spin off the group's denim and outlet businesses into an independent, publicly traded company – in a move that will enable it to focus o...

just-style homepage



Forgot your password?