Blog: Leonie BarrieBig bra battle

Leonie Barrie | 6 May 2009

Nearly a year ago just-style blogged a story about Marks & Spencer putting a GBP2 surcharge on bras above a DD cup, to cover the cost of the additional fabric and work required to make larger sizes. But surprisingly, despite other high-street lingerie retailers managing to offer one price across all sizes, M&S has so far refused to back down.

But for how much longer? The founder of the Busts 4 Justice protest group on the Facebook website (which now has nearly 8,000 members against just 900 last July) has bought a share in M&S so she can raise this issue with the chain’s chairman Sir Stuart Rose at its annual meeting in July.

As if he’s not got enough to worry about just now, Sir Stuart will also have to try to explain why shoppers don’t have to pay more for an extra large T-shirt, or less for a smaller pair of trousers – but do have to fork out for a larger cup size.

And as if to press the point home, rival retailer George at Asda has just unveiled a GBP4.00 bra, available in A-F cup sizes, to support “shoppers' wallets as well as their busts”.

Asda, which says over a quarter of British women wear a bra size D-F, points out that real women come in all shapes and sizes and shouldn’t be discriminated against for their bigger busts.



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