Blog: Leonie BarrieBigger and better?

Leonie Barrie | 28 June 2006

The expanding American waistline has given rise to the country’s fastest-growing consumer segment and (forgive the pun), a market of potentially immense proportions. More than 60m Americans already qualify as obese, and another 28m are expected to join their ranks by 2013.

Of course clothing retailers were among the first to realise how much business there was to be had from plus-size apparel, which is now the fastest-growing segment of the clothing industry and worth nearly $32bn a year. But what about other aspects of daily life that also need to be super-sized. How about hangers to hold coats weighing as much as 100 pounds, high-capacity scales, extra-large plush bath towels? Or even cars, sofas and toilets? Of course they’re all available as the mass market responds to the needs of large customers, and this article offers a fascinating insight into the world at large:

The big opportunity


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