Blog: Leonie BarrieBigger and better?

Leonie Barrie | 28 June 2006

The expanding American waistline has given rise to the country’s fastest-growing consumer segment and (forgive the pun), a market of potentially immense proportions. More than 60m Americans already qualify as obese, and another 28m are expected to join their ranks by 2013.

Of course clothing retailers were among the first to realise how much business there was to be had from plus-size apparel, which is now the fastest-growing segment of the clothing industry and worth nearly $32bn a year. But what about other aspects of daily life that also need to be super-sized. How about hangers to hold coats weighing as much as 100 pounds, high-capacity scales, extra-large plush bath towels? Or even cars, sofas and toilets? Of course they’re all available as the mass market responds to the needs of large customers, and this article offers a fascinating insight into the world at large:

The big opportunity


BLOG

just-style market research sale

Are you planning for the year ahead and beyond? Well this week we’re offering great deals on some of our market research......

BLOG

Gearing up for the holiday shopping season

The volume of US apparel imports saw an increase in October on the prior year as retailers geared up for the holiday shopping season. Bangladesh booked the second highest growth behind India, reversin...

BLOG

Innovations to boost sustainability

Hong Kong-based textile and apparel giant Esquel Group, the world's largest woven shirt maker, is pushing ahead with the pursuit of sustainable and holistic quality. ...

BLOG

Sign up to try new re:source apparel sourcing tool for free

The old saying "Good things come to those who wait" is certainly true for re:source, the new suite of data-driven sourcing tools being developed by the team here at just-style....

just-style homepage



Forgot your password?