Blog: Leonie BarrieBjörn Borg tackles a sensitive topic with Thunderwear

Leonie Barrie | 20 June 2014

Swedish underwear brand Björn Borg might have been having a bit of a bumpy ride on the retail front of late, but it is now setting its sights on a problem of an entirely different nature.

Working with space designers and the Swedish steel industry, the company has created flameproof undies that can handle extreme heat and hard-core environments.

The new Thunderwear was first developed as part of a brief to replace the cotton underwear worn by steel workers underneath their protective clothing - which could ignite in extreme heat.

Working with Umbilical Design, which represents Sweden in the European Space Agency (ESA) Technology Transfer Network, the company sourced a fabric used by the ESA, NASA and several other space agencies in astronaut suits.

The new Thunderwear can cope with heat of up to 662ºF (350C). No doubt steel workers everywhere will be able to breathe a sigh of relief!

BLOG

Digital pieces of the fashion supply chain take shape

The digital pieces of the fashion supply chain puzzle are starting to come together, according to executives at the recent Texprocess apparel technology trade show in Frankfurt, Germany....

BLOG

Latest supply chain leaders?

Swedish fast-fashion retailer H&M, Zara brand owner Inditex, and sportswear giant Nike are not only among the world's leading brands, they also have some of the best supply chains too, according to a ...

BLOG

Finding a solution to the sustainability problem

The key message at this year's Copenhagen Fashion Summit was that the global apparel and textile industry needs to take a holistic view on how it tackles sustainability and responsible sourcing – with...

BLOG

Industry welcoming move to renegotiate NAFTA

The US textile industry has welcomed President Donald Trump's decision to renegotiate NAFTA, saying it is in America's national interest to modernise the trade agreement....

just-style homepage



Forgot your password?