Blog: Leonie BarrieBlack Friday begins on Thursday

Leonie Barrie | 23 November 2011

Next to the Saturday before Christmas, Black Friday - traditionally the day after Thanksgiving - ranks as the most important shopping day of the season. And a new survey from Deloitte suggests holiday shoppers won't let the side down this year, with 51% planning to be either online or in stores this weekend.

But this year, more than ever before, it seems retailers are leaving nothing to chance when it comes to persuading shoppers to part with their dollars. In an increasingly competitive holiday shopping season the traditional Black Friday pre-dawn openings are a thing of the past, as stores race to be the first to open their doors. Retailers including Best Buy, Kohl's, Macy's and Target will all be open at midnight for the first time, while Walmart plans to go one better by opening two hours earlier, at 10pm on Thanksgiving Day.

If Black Friday is seen as a good gauge of consumer sentiment, then what does this mean for the rest of the holiday season? Earlier openings, hefty markdowns and other promotional deals may lead to higher sales, but the resulting hit to profits suggests retailers may have little festive cheer to look forward to.


BLOG

The price of US imports from China continues to fall

Despite concerns about sourcing from China amid an intensifying trade war with the US, newly-published figures show China continues to dominate US apparel imports – with import volume rising and price...

BLOG

Outlook for UK retailers looks bleak

The outlook for UK retailers continues to look bleak. UK department store John Lewis blamed a "challenging" retail backdrop for a more than 45% drop in full-year profits to GBP160m. It was a similar s...

BLOG

British MPs call for laws to tackle fast fashion

The UK government is being urged to introduce legislation that requires fashion brands and retailers to perform due diligence checks across their supply chains and take more responsibility for the env...

BLOG

How Levi Strauss is driving sustainable change

The denim and jeans sector is having to work tirelessly to change perceptions over its sustainability, or lack of it. But change is nigh, promises Michael Kobori, vice president of social and environm...

just-style homepage



Forgot your password?