Blog: Leonie BarrieBlack Friday begins on Thursday

Leonie Barrie | 23 November 2011

Next to the Saturday before Christmas, Black Friday - traditionally the day after Thanksgiving - ranks as the most important shopping day of the season. And a new survey from Deloitte suggests holiday shoppers won't let the side down this year, with 51% planning to be either online or in stores this weekend.

But this year, more than ever before, it seems retailers are leaving nothing to chance when it comes to persuading shoppers to part with their dollars. In an increasingly competitive holiday shopping season the traditional Black Friday pre-dawn openings are a thing of the past, as stores race to be the first to open their doors. Retailers including Best Buy, Kohl's, Macy's and Target will all be open at midnight for the first time, while Walmart plans to go one better by opening two hours earlier, at 10pm on Thanksgiving Day.

If Black Friday is seen as a good gauge of consumer sentiment, then what does this mean for the rest of the holiday season? Earlier openings, hefty markdowns and other promotional deals may lead to higher sales, but the resulting hit to profits suggests retailers may have little festive cheer to look forward to.


BLOG

just-style market research sale

Are you planning for the year ahead and beyond? Well this week we’re offering great deals on some of our market research......

BLOG

Gearing up for the holiday shopping season

The volume of US apparel imports saw an increase in October on the prior year as retailers geared up for the holiday shopping season. Bangladesh booked the second highest growth behind India, reversin...

BLOG

Innovations to boost sustainability

Hong Kong-based textile and apparel giant Esquel Group, the world's largest woven shirt maker, is pushing ahead with the pursuit of sustainable and holistic quality. ...

BLOG

Sign up to try new re:source apparel sourcing tool for free

The old saying "Good things come to those who wait" is certainly true for re:source, the new suite of data-driven sourcing tools being developed by the team here at just-style....

just-style homepage



Forgot your password?