Blog: Leonie BarrieBombshell Fantasy bra hit by cost cuts

Leonie Barrie | 21 October 2010

Victoria

Victoria's Secret 2010 Bombshell Fantasy Bra

It would seem that even fantasy bras are not sheltered from the weak economy. Indeed, while the UK is still digesting the austerity measures unveiled yesterday to trim the UK's budget deficit, and countries around the world are bracing themselves for similar cuts, Victoria's Secret has also seen sense in these poverty-striken times - and trimmed $1m off the price tag of its annual holiday gift.

The £2m 2010 Bombshell Fantasy Bra, which was unveiled today, has been designed exclusively for the lingerie retailer by Damiani. And even in these straightened times, it's the epitome of excess. Encrusted with more than 3,000 brilliant cut white diamonds, light blue sapphires and oval-shaped topazes, all hand-set in 18 karat white gold, it's said to evoke a heavenly display of swirling stars and constellations. Not forgetting the fact it took six craftsmen 1500 hours of full-time labour to complete.

But according to Reuters, the 2010 bra is just a snip of the price of last year's $3m Harlequin Fantasy, 2008's Black Diamond Fantasy Miracle Bra ($5m), the 2006 version ($4.5m) or even the 2006 fantasy bra ($6.5m.)

With an astounding 60 carats of diamonds and 82 carats of sapphires and topazes it might be the ultimate fantasy gift. But the reality is most shoppers will have to settle instead for the sexy Miraculous Push-Up Bra embellished with pink iridescent Swarovski Elements. At that price, it's almost a bargain.


BLOG

Digital pieces of the fashion supply chain take shape

The digital pieces of the fashion supply chain puzzle are starting to come together, according to executives at the recent Texprocess apparel technology trade show in Frankfurt, Germany....

BLOG

Latest supply chain leaders?

Swedish fast-fashion retailer H&M, Zara brand owner Inditex, and sportswear giant Nike are not only among the world's leading brands, they also have some of the best supply chains too, according to a ...

BLOG

Finding a solution to the sustainability problem

The key message at this year's Copenhagen Fashion Summit was that the global apparel and textile industry needs to take a holistic view on how it tackles sustainability and responsible sourcing – with...

BLOG

Industry welcoming move to renegotiate NAFTA

The US textile industry has welcomed President Donald Trump's decision to renegotiate NAFTA, saying it is in America's national interest to modernise the trade agreement....

just-style homepage



Forgot your password?