Blog: Leonie BarrieBombshell Fantasy bra hit by cost cuts

Leonie Barrie | 21 October 2010

Victoria

Victoria's Secret 2010 Bombshell Fantasy Bra

It would seem that even fantasy bras are not sheltered from the weak economy. Indeed, while the UK is still digesting the austerity measures unveiled yesterday to trim the UK's budget deficit, and countries around the world are bracing themselves for similar cuts, Victoria's Secret has also seen sense in these poverty-striken times - and trimmed $1m off the price tag of its annual holiday gift.

The £2m 2010 Bombshell Fantasy Bra, which was unveiled today, has been designed exclusively for the lingerie retailer by Damiani. And even in these straightened times, it's the epitome of excess. Encrusted with more than 3,000 brilliant cut white diamonds, light blue sapphires and oval-shaped topazes, all hand-set in 18 karat white gold, it's said to evoke a heavenly display of swirling stars and constellations. Not forgetting the fact it took six craftsmen 1500 hours of full-time labour to complete.

But according to Reuters, the 2010 bra is just a snip of the price of last year's $3m Harlequin Fantasy, 2008's Black Diamond Fantasy Miracle Bra ($5m), the 2006 version ($4.5m) or even the 2006 fantasy bra ($6.5m.)

With an astounding 60 carats of diamonds and 82 carats of sapphires and topazes it might be the ultimate fantasy gift. But the reality is most shoppers will have to settle instead for the sexy Miraculous Push-Up Bra embellished with pink iridescent Swarovski Elements. At that price, it's almost a bargain.


BLOG

Complexities of multi-channel pricing, sourcing and stock control

The fashion industry is operating in a multi-channel world – but when it comes to managing this approach, it seems there is no unanimity of best practice (and often no best practice at all) on multi-c...

BLOG

Fashion firms struggle on speed to market

Fashion firms are continuing to wrestle with the challenges of taking decisions quickly and meeting deadlines – and admit they are struggling to speed their go-to-market processes to keep up with fast...

BLOG

Why cotton is being battered on all fronts

Cotton is being battered on all fronts, from false information campaigns, to competition from synthetic alternatives, and a changing consumer. The challenge now facing the cotton industry is how to re...

BLOG

New businesses shaking up a broken retail model

The convergence of disruptive new technologies, easy access to cheap capital, and changing consumer attitudes are shaking up an already-broken retail model, according to speakers at last week's IAF Wo...

just-style homepage



Forgot your password?