Blog: Leonie BarrieBoom in busts

Leonie Barrie | 17 July 2006

More figures from La Senza – the lingerie chain which has recently changed hands – but this time of the cup-size variety. It says the average bra size in the UK is now a 36C, compared to the smaller 34B chest ten years ago, and that there has been a 30% rise in demand for bras with cup sizes of DD and above in the last three years. It's not just women’s naturally fuller and curvier figures that are behind the trend; apparently booming demand for breast surgery is the main cause of these swelling sizes. But maybe there’s another reason too. Now that more and more women are being properly fitted for their bras, many are finding they need to go up a cup size – which could also be behind the surge in bigger bras.


BLOG

just-style market research sale

Are you planning for the year ahead and beyond? Well this week we’re offering great deals on some of our market research......

BLOG

Gearing up for the holiday shopping season

The volume of US apparel imports saw an increase in October on the prior year as retailers geared up for the holiday shopping season. Bangladesh booked the second highest growth behind India, reversin...

BLOG

Innovations to boost sustainability

Hong Kong-based textile and apparel giant Esquel Group, the world's largest woven shirt maker, is pushing ahead with the pursuit of sustainable and holistic quality. ...

BLOG

Sign up to try new re:source apparel sourcing tool for free

The old saying "Good things come to those who wait" is certainly true for re:source, the new suite of data-driven sourcing tools being developed by the team here at just-style....

just-style homepage



Forgot your password?