Blog: Leonie BarrieBoom in busts

Leonie Barrie | 17 July 2006

More figures from La Senza – the lingerie chain which has recently changed hands – but this time of the cup-size variety. It says the average bra size in the UK is now a 36C, compared to the smaller 34B chest ten years ago, and that there has been a 30% rise in demand for bras with cup sizes of DD and above in the last three years. It's not just women’s naturally fuller and curvier figures that are behind the trend; apparently booming demand for breast surgery is the main cause of these swelling sizes. But maybe there’s another reason too. Now that more and more women are being properly fitted for their bras, many are finding they need to go up a cup size – which could also be behind the surge in bigger bras.


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