Blog: Leonie BarrieBrands for sale

Leonie Barrie | 17 July 2007

If “diversify and conquer” was the maxim followed by many US apparel groups in the past couple of decades, the current slogan seems to be “regroup and refocus.”

Last week it was Liz Claiborne that announced plans to shed 16 of its brands but other groups are at it too. Jones Apparel is in the process of offloading its Barneys New York luxury store chain to focus on its core apparel and footwear business; VF Corp has sold its lingerie business to Fruit of the Loom to concentrate on faster-growing lifestyle brands; and even retailer Limited Brands is selling its Express and Limited Brands chains to devote more resources to its intimate apparel and personal care and beauty segments.
  
But with such a glut of brands now up for sale, who are the likely takers? Ironically, department stores like Macy’s – whose consolidation and increasing focus on private labels was one of the reasons the US apparel industry is now trying to reinvent itself – could be among the main beneficiaries as they try to differentiate themselves in a very competitive environment by adding well-known labels and making them exclusive.

Or what about licensing companies like Iconix Brand Group and NexCen Brands, which manages brands such as The Athlete's Foot and Bill Blass. Or sourcing companies such as Li & Fung Ltd, which has made no secret of its growth ambitions and whose recent acquisitions include Oxford’s Womenswear Group and the Rosetti handbag business. Or other brand owners like Phillips-Van Heusen whose Calvin Klein women's lines already complement some of Liz Claiborne’s more up-market offerings.

Expect lots of announcements and reshuffling as Liz Claiborne hopes to unload its unwanted lines by the second quarter of next year.

Liz Claiborne raises the bar on brands


BLOG

just-style market research sale

Are you planning for the year ahead and beyond? Well this week we’re offering great deals on some of our market research......

BLOG

Gearing up for the holiday shopping season

The volume of US apparel imports saw an increase in October on the prior year as retailers geared up for the holiday shopping season. Bangladesh booked the second highest growth behind India, reversin...

BLOG

Innovations to boost sustainability

Hong Kong-based textile and apparel giant Esquel Group, the world's largest woven shirt maker, is pushing ahead with the pursuit of sustainable and holistic quality. ...

BLOG

Sign up to try new re:source apparel sourcing tool for free

The old saying "Good things come to those who wait" is certainly true for re:source, the new suite of data-driven sourcing tools being developed by the team here at just-style....

just-style homepage



Forgot your password?