Blog: Leonie BarrieBritish Army on the run

Leonie Barrie | 21 September 2004

So the British Army is taking its first steps into the competitive running shoe market. Fitness instructors from the elite Army Physical Training Corps (APTC) have not only advised trainer manufacturer UK Gear on the design of the shoes, but have also put them through their paces across a range of terrains. The Army's commercial branch is behind the initiative and will obviously take a commission on sales generated. But is anyone else as surprised as I am that the Army not only has a commercial division, but that there aren’t more important demands on its resources – such as operations and training? Of course the development has helped demonstrate the Army's expertise and should ensure the shoe stands out against scores of rival models. But will it stand out for the right reasons? British military gear is more usually in the headlines for its poor quality (boots that melted in the sun spring to mind) and equipment shortages!

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