Blog: Leonie BarrieBritons wimp out of bikini record

Leonie Barrie | 3 August 2009

In most countries August would be a sure-bet for wearing bikinis on the beach, but perhaps asking thousands of Brits to do so in a typically overcast summer is just plain unrealistic.

A brisk Southend beach yesterday played host to an attempt to break the world record for the largest ever swimsuit shoot. 

However, according to this article in The Times newspaper, instead of the 1,923 bikini-clad women needed to break the Guinness World Record, a meagre 42 turned out.

The failed challenge - previously set on Riviera central beach in Sochi, Russia - was blamed on the anticipated threat of miserable weather. 

Although the organisers admitted their disappointment, they were not deterred and have made plans to attempt the world record next year, this time including men in bikini bottoms to improve their chances. 

However, the bar will again be raised by Sochi organisers who are expecting to assemble 2,014 before the 2014 winter Olympics.

By Becky Pile.


BLOG

Apparel sourcing rules under NAFTA 2.0

The new United States-Mexico-Canada Agreement (USMCA) – also dubbed NAFTA 2.0 – has finally been agreed, but what does it mean for apparel sourcing? Here we take a close look at the new apparel-specif...

BLOG

Trade tremours continue to reverberate

Following more than a year of talks, the United States, Canada and Mexico have reached agreement on a renegotiated North American Free Trade Agreement (NAFTA) – which will be called the United States-...

BLOG

New customisable options for consumers

Italian sportswear firm CP Company is looking to tap into the growing demand for customisable apparel with a 'Bespoke' project that allows customers to select their preferred colour in its signature g...

BLOG

Are fashion and sustainability out of step?

The global fashion industry is on a trajectory set to stretch planetary resources beyond breaking point unless it finds better ways of producing, using and disposing apparel....

just-style homepage



Forgot your password?