Blog: Leonie BarrieBritons wimp out of bikini record

Leonie Barrie | 3 August 2009

In most countries August would be a sure-bet for wearing bikinis on the beach, but perhaps asking thousands of Brits to do so in a typically overcast summer is just plain unrealistic.

A brisk Southend beach yesterday played host to an attempt to break the world record for the largest ever swimsuit shoot. 

However, according to this article in The Times newspaper, instead of the 1,923 bikini-clad women needed to break the Guinness World Record, a meagre 42 turned out.

The failed challenge - previously set on Riviera central beach in Sochi, Russia - was blamed on the anticipated threat of miserable weather. 

Although the organisers admitted their disappointment, they were not deterred and have made plans to attempt the world record next year, this time including men in bikini bottoms to improve their chances. 

However, the bar will again be raised by Sochi organisers who are expecting to assemble 2,014 before the 2014 winter Olympics.

By Becky Pile.


BLOG

Slowing economic growth weighs on 2020 sentiment

As we move into the final month of the year, it’s not surprising that anxiety and concern appears to be the prevailing mood across the fashion sector for 2020. A new report offers the ten trends set t...

BLOG

Sustainability is fast fashion’s Achilles heel

Two aspects of sustainability – environmental impact and worker well-being – are often buried under greenwashed marketing and feel-good statistics; the seeds of where fast fashion's demise have taken ...

BLOG

Vietnam's textile-garment plan hits hurdles

domestically-made textile inputs remains a major problem that continues to hinder clothing manufacturers in the country....

BLOG

Levi Strauss leads on green supply chain in China

Sustainability remains top of mind for the industry with Levi Strauss, Adidas and C&A ranked amongst the leading brands to have made progress in environmental supply chain management in China over the...

just-style homepage



Forgot your password?