Blog: Leonie BarrieBritons wimp out of bikini record

Leonie Barrie | 3 August 2009

In most countries August would be a sure-bet for wearing bikinis on the beach, but perhaps asking thousands of Brits to do so in a typically overcast summer is just plain unrealistic.

A brisk Southend beach yesterday played host to an attempt to break the world record for the largest ever swimsuit shoot. 

However, according to this article in The Times newspaper, instead of the 1,923 bikini-clad women needed to break the Guinness World Record, a meagre 42 turned out.

The failed challenge - previously set on Riviera central beach in Sochi, Russia - was blamed on the anticipated threat of miserable weather. 

Although the organisers admitted their disappointment, they were not deterred and have made plans to attempt the world record next year, this time including men in bikini bottoms to improve their chances. 

However, the bar will again be raised by Sochi organisers who are expecting to assemble 2,014 before the 2014 winter Olympics.

By Becky Pile.


BLOG

China still dominates apparel sourcing

The latest full-year data on US apparel import trends for 2017 suggests China will remain the dominant sourcing region for some time to come....

BLOG

Retail's rapid transformation requires "platform thinking"

There’s no doubt the retail industry is undergoing rapid transformation as technology continues to reshape how retailers think about their supply chains and meeting their customers’ needs. But to posi...

BLOG

NAFTA trade talks inch forward

Negotiators are meeting this week for the sixth round of NAFTA trade talks – and as soon as this deal has been repackaged, the spotlight could turn to the US free trade agreement with Central America....

BLOG

How can apparel firms stay competitive into the future?

Continuing with the publication of our Outlook 2018 reports last week, we looked at what apparel firms should be doing now if they want to remain competitive into the future....

just-style homepage



Forgot your password?