Blog: Leonie BarrieBritons wimp out of bikini record

Leonie Barrie | 3 August 2009

In most countries August would be a sure-bet for wearing bikinis on the beach, but perhaps asking thousands of Brits to do so in a typically overcast summer is just plain unrealistic.

A brisk Southend beach yesterday played host to an attempt to break the world record for the largest ever swimsuit shoot. 

However, according to this article in The Times newspaper, instead of the 1,923 bikini-clad women needed to break the Guinness World Record, a meagre 42 turned out.

The failed challenge - previously set on Riviera central beach in Sochi, Russia - was blamed on the anticipated threat of miserable weather. 

Although the organisers admitted their disappointment, they were not deterred and have made plans to attempt the world record next year, this time including men in bikini bottoms to improve their chances. 

However, the bar will again be raised by Sochi organisers who are expecting to assemble 2,014 before the 2014 winter Olympics.

By Becky Pile.


BLOG

Act now to keep receiving just-style newsletters

You may have noticed a red alert bar at the top of just-style’s weekly and daily newsletters asking you to “Act now to keep receiving the just-style newsletter.” ...

BLOG

Apparel imports into the US rose in June

Apparel imports into the US rose in June as merchants stocked up for summer and prepared for the back-to-school season, with imports from Vietnam continuing to surge....

BLOG

US retailers under pressure to grow sales as mall traffic slows

Under Armour is to close stores and cut jobs – around 2% of the company's global workforce – as part of new plans to build a stronger and smarter company with faster go-to-market speed and greater dig...

BLOG

Agile logistics key to new hybrid retail world

US retail giant Walmart has topped a list of the fastest growing retailers thanks to its investment in ensuring it has the right balance between its online and brick and mortar operations....

just-style homepage



Forgot your password?