Blog: Leonie BarrieBusting out in China

Leonie Barrie | 25 April 2006

Recent size surveys in the US and Europe have confirmed the changing shape of men, women and children in western regions, but it seems women in China are busting out all over as well. An article in yesterday’s Shanghai Daily points to the growing phenomenon faced by bra makers who now have to offer bigger and bigger cup-sizes to keep up with demand.

According to the report, the Beijing Institute of Clothing Technology calculates the average chest circumference of Chinese woman is 83.53cm, nearly 1cm bigger than in the early 90s. Improved nutrition and increasing participation in sports activities are said to be behind this growth. 

Bra makers have responded by producing larger cup sizes, with many ditching the A-cup and instead focusing on C, D and E cups. But it seems not all appreciate these changing shapes. A saleswoman with the Triumph brand at Landmark Plaza said she’s surprised to find many women under the age of 20 need bras with larger cups. “It’s so different from the past,” she said. “You will never expect those thin women to have such nice figures if they are not plastic.” Ouch.

Storm in a D-cup


BLOG

Why a balanced scorecard drives the best decisions

Among the highlights on just-style last week, we offer advice on how to achieve a balanced scorecard to help supply chain managers make the best decisions around where in the world their garments are ...

BLOG

How social media is forcing apparel brands to think green

Social media, since its evolution, has undoubtedly changed the world as we know it....

BLOG

TAL refocuses and rebalances before growth

By his own admission, Roger Lee, CEO at Hong Kong based apparel giant TAL Group, is an optimist. And it's a trait that has stood him – and the 70-year-old company he leads – in good stead in recent ye...

BLOG

VF Corp splitting into two companies

Last week started with news that US apparel giant VF Corp is to spin off the group's denim and outlet businesses into an independent, publicly traded company – in a move that will enable it to focus o...

just-style homepage



Forgot your password?