Blog: Leonie BarrieCan Aeropostale work its magic on kids?

Leonie Barrie | 18 June 2009

Teen clothing retailer Aeropostale is one of the few bright lights in the retail sector just now, with its namesake chain seeing first quarter profit soar 81.1% to $31.7m and sales jump 21% to $408.0m.

And it now believes it has identified another retailing sweet spot selling trendy clothes at value prices to kids aged between 7 and 12.

The first P.S. from Aeropostale store opened in New York today and nine more are due this year.

The timing of the launch, in the midst of one of the worst recessions on record, might seem strange, but it plays along with the belief that knowing your customers – and giving them what they want – is key to getting through the economic slowdown. Successful new brands will supplement existing ones in the future, and of course there’s plenty of retail space up for grabs now too.

The concept is not without its competitors; just think Children's Place, Abercrombie & Fitch's abercrombie, and J Crew's Crew Cuts.

But analysts continue to believe the teen and children’s apparel category is more resilient than that of adults’ clothing. Partly because kids outgrow their clothes and need to make more purchases as a result, but also because parents are less likely to cut back on their children’s products than they are their own.

 


BLOG

US-China trade deal brings limited benefits for apparel firms

The 'Phase One' trade agreement signed between the US and China is a step in the right direction, but offers little relief to apparel firms in the ongoing trade conflict....

BLOG

US apparel imports down four months in a row

The volume of US apparel imports fell for the fourth consecutive month in November, with a 20% drop in shipments from largest supplier China. The figures suggest early stockpiling in the run-up to the...

BLOG

Global apparel prices on the rise

One effect of the US-China trade war is the rising price of apparel imports – not just from China, but the rest of the world too. ...

BLOG

Progress on trade deals welcomed

The United States and China have reached an agreement on a Phase One trade deal in a move that will delay new tariffs that were due to take effect over the weekend and halve the rates currently impose...

just-style homepage



Forgot your password?