Blog: Leonie BarrieCan Aeropostale work its magic on kids?

Leonie Barrie | 18 June 2009

Teen clothing retailer Aeropostale is one of the few bright lights in the retail sector just now, with its namesake chain seeing first quarter profit soar 81.1% to $31.7m and sales jump 21% to $408.0m.

And it now believes it has identified another retailing sweet spot selling trendy clothes at value prices to kids aged between 7 and 12.

The first P.S. from Aeropostale store opened in New York today and nine more are due this year.

The timing of the launch, in the midst of one of the worst recessions on record, might seem strange, but it plays along with the belief that knowing your customers – and giving them what they want – is key to getting through the economic slowdown. Successful new brands will supplement existing ones in the future, and of course there’s plenty of retail space up for grabs now too.

The concept is not without its competitors; just think Children's Place, Abercrombie & Fitch's abercrombie, and J Crew's Crew Cuts.

But analysts continue to believe the teen and children’s apparel category is more resilient than that of adults’ clothing. Partly because kids outgrow their clothes and need to make more purchases as a result, but also because parents are less likely to cut back on their children’s products than they are their own.

 


BLOG

Bangladesh safety gaps still remain

As the apparel industry prepares to mark the fifth anniversary of the Rana Plaza factory building tragedy, a new report estimates it could cost US$1.2bn to complete remediation across Bangladesh's rea...

BLOG

Concern mounts over Trump's trade policies

Since President Donald Trump took office in January 2017, his administration has been busy fulfilling major campaign promises on trade policy – much to the concern of US fashion brands and apparel ret...

BLOG

Jeans makers eye innovation to regain market share

just-style’s latest weekly roundup begins with a look at how jeans makers are innovating and adapting to evolving consumer needs and the impact of athleisure with new fabric innovation and more sustai...

BLOG

Trump's tariffs threaten textile trade

With tariff discussions looming over the White House, just-style’s news and analysis last week was not surprisingly dominated by talk of a possible trade war....

just-style homepage



Forgot your password?