Blog: Cashing in on the World Cup

Katie Smith | 10 June 2014

Sales of footballs are expected to increase more than 9% during the World Cup

Sales of footballs are expected to increase more than 9% during the World Cup

With the World Cup football tournament kicking off in just a few days, new research has suggested it will add GBP2.20bn (US$3.70bn) to global sports turnover in 2014.

The forecast from The NPD Group also expects the value of the global football market, which includes football boots, kit and related equipment such as footballs, gloves and shin pads, to reach GBP10.1bn in 2014, up 8% on GBP9.38bn last year.

According to NPD data, Britain comes in at number three in the rankings of the countries with the biggest turnover linked to football, which represents almost 10% of the national sports market. Over the last two years the US, Central America (Mexico) and South America (Brazil) have powered the market.

The World Cup is set to have a particularly striking impact on sales of football kits. During the last World Cup in 2010, the NPD Group reported a year-on-year average 9% growth of football kit sales in the big five European markets.

Sales of footballs are expected to increase by even more than this, and have historically peaked by +30% in the four weeks of the FIFA World Cup.

And it's not just the football market that will benefit from the World Cup. Demand for sport brands generally is forecast to increase before and during the tournament.

Sectors: Apparel, Footwear, Retail

BLOG

Hong Kong sustainability scoop

We led on just-style last week with a world exclusive scoop on a number of new projects being unveiled in Hong Kong next month – including the first mill being set up in the territory in more than hal...

BLOG

Spotlight on Central America sourcing

A worsening political and social crisis in Nicaragua is having a spillover effect in Central America, where the spectre of rising violence in Guatemala and El Salvador is threatening to undermine appa...

BLOG

Trump trade war may hit garment prices

With US president Donald Trump now threatening to impose tariffs on all US$500bn of goods imported from China, the upcoming trade war will undoubtedly hit garments. But replacing China means replacing...

BLOG

New re:source online strategic planning tool launched

Today marks an exciting milestone in just-style’s nearly 20-year history, with the official launch of our new re:source online strategic planning tool....

just-style homepage



Forgot your password?