Blog: Cashing in on the World Cup

Katie Smith | 10 June 2014

Sales of footballs are expected to increase more than 9% during the World Cup

Sales of footballs are expected to increase more than 9% during the World Cup

With the World Cup football tournament kicking off in just a few days, new research has suggested it will add GBP2.20bn (US$3.70bn) to global sports turnover in 2014.

The forecast from The NPD Group also expects the value of the global football market, which includes football boots, kit and related equipment such as footballs, gloves and shin pads, to reach GBP10.1bn in 2014, up 8% on GBP9.38bn last year.

According to NPD data, Britain comes in at number three in the rankings of the countries with the biggest turnover linked to football, which represents almost 10% of the national sports market. Over the last two years the US, Central America (Mexico) and South America (Brazil) have powered the market.

The World Cup is set to have a particularly striking impact on sales of football kits. During the last World Cup in 2010, the NPD Group reported a year-on-year average 9% growth of football kit sales in the big five European markets.

Sales of footballs are expected to increase by even more than this, and have historically peaked by +30% in the four weeks of the FIFA World Cup.

And it's not just the football market that will benefit from the World Cup. Demand for sport brands generally is forecast to increase before and during the tournament.

Sectors: Apparel, Footwear, Retail

BLOG

Trump trade probe could have costs for cotton

An International Trade Commission hearing got underway last week as part of the Trump administration's probe into China's intellectual property practices under Section 301 of the 1974 Trade Act. The a...

BLOG

Stop negotiating and bring in the engineers

Surviving in a declining market is the biggest challenge for discount/mass-market retailers and suppliers of commodity products such as basic T-shirts, hoodies or cotton men's shirts – which is why it...

BLOG

The implications of buyer purchasing practices

New research has delved into one relatively underexplored aspect of global supply chains: how buyer purchasing practices impact wages and working conditions....

NEWS

Adidas, Patagonia, Outerknown receive FLA accreditation

Social compliance programmes developed by Adidas, Patagonia and Outerknown to uphold fair labour standards in their supply chains have been accredited by the Fair Labor Association (FLA)....

BLOG

just-style readership survey 2017 – Final reminder

We’re currently carrying out a survey to get a better understanding of the issues that matter the most to our readers, and how we can better serve you in the future. ...

just-style homepage



Forgot your password?