Blog: Leonie BarrieCatch 22

Leonie Barrie | 29 August 2003

In what must be one of the weirdest lawsuits to be filed for a long time, teen clothing retailer Abercrombie & Fitch is suing its rival, American Eagle Outfitters, over its use of the number 22. Abercrombie maintains its Hollister chain owns the right to use of number 22 on clothing, despite the fact it has not actually registered a trademark on the number.

However, Hollister uses several other numbers on its apparel – a quick look at its website throws up shirts with numbers including 6, 78 and 82 for starters - so whether this is just the latest battle in a long-standing feud remains to be seen.

Who actually owns the number 22? Surprisingly, experts say numbers can be trademarked if they uniquely identify goods or services. Try telling that to Dallas Cowboy Emmitt Smith, Pitt football player Reggie Carter. Or even an organisation called Bill Davis Racing which has already applied for the registration of 22 for use on hats and T-shirts.


BLOG

A deep dive to unlocking digitisation's potential

So far, the promise of digitisation in the apparel industry remains largely unfulfilled. But with opportunities for new cheap supplier countries nearly exhausted, it is now seen as offering sourcing e...

BLOG

Kingpins Goes to DC – Watch now

The challenges and opportunities facing today’s textile and apparel industry is also explored in the second in a series of expert panel discussions that is now available to watch on demand...

BLOG

Industry outlook positive but disruptive

How is the global apparel sourcing landscape changing? According to executives at last month’s MAGIC fashion trade show in the US, "speed-to-market," "product differentiation" and "inventory control" ...

BLOG

Speed-to-market can be slow to achieve

It's easy for brands and retailers to see how they can potentially benefit from a successful speed-to-market program – but the irony is that without the support of strategic suppliers, it can be a lon...

just-style homepage



Forgot your password?