Blog: Leonie BarrieCheap chic

Leonie Barrie | 10 March 2006

Wal-Mart seems to have woken up to the fact that everyday low prices aren’t enough to spur sales growth on their own. So by introducing more fashionable items into its stores, as well as better quality basics with features like stain resistance, the world’s largest retailer is beginning to offer a real ‘value proposition’ without straying too far from its roots.

If the company really is able to improve its merchandise then it stands a good chance of attracting new – and probably better-heeled – customers than it does at present. And it could also see off competitors who are copying Wal-Mart’s price-led policies. The fact that supermarkets can become fashion destinations in their own right is amply illustrated here in the UK, where Wal-Mart’s George apparel line continues to fly off the shelves.

Wal-Mart ups fashion focus


BLOG

Act now to keep receiving just-style newsletters

You may have noticed a red alert bar at the top of just-style’s weekly and daily newsletters asking you to “Act now to keep receiving the just-style newsletter.” ...

BLOG

Apparel imports into the US rose in June

Apparel imports into the US rose in June as merchants stocked up for summer and prepared for the back-to-school season, with imports from Vietnam continuing to surge....

BLOG

US retailers under pressure to grow sales as mall traffic slows

Under Armour is to close stores and cut jobs – around 2% of the company's global workforce – as part of new plans to build a stronger and smarter company with faster go-to-market speed and greater dig...

BLOG

Agile logistics key to new hybrid retail world

US retail giant Walmart has topped a list of the fastest growing retailers thanks to its investment in ensuring it has the right balance between its online and brick and mortar operations....

just-style homepage



Forgot your password?