Blog: Congestion likely as Reebok launches new ad

Joe Ayling | 6 August 2010

Reebok's latest training shoe advert is causing quite a stir in British tabloids this week, as passing drivers slow down to take a look.

The huge billboard stars pin-up girl Kelly Brook wearing nothing but a pair of Reebok Easytone trainers.

At first the campaign attracted a spree of exposure, so to speak, as passers by and local snappers flooded to see the grand launch. Brook unveiled the first advert herself, appearing in aerobics gear and looking as if the Easytones were really doing the trick.

As the story develops though, the obvious driving hazards of splashing a horizontal, and basically naked, model across 40-foot billboards on the side of the road becomes apparent.

The Easytone concept has been Reebok's trump card in recent years, but will need to extend into more than just shoes for marketing reasons alone at this rate.

Naked Kelly Brook posters blasted as 'deadly distraction for drivers'


BLOG

Higher worker wages – who pays?

There continues to be a disconnect between buying departments and compliance teams when it comes to costing labour in price negotiations. So who should pay for a minimum wage increase?...

BLOG

Trump tariff dispute rumbles on

The US has escalated its trade threats to China after President Donald Trump said he is considering tariffs on an additional $200bn of Chinese goods if China "refuses to change its practices."...

BLOG

Trump spares textile machinery in tariff spat

Hundreds of US imports from China will be hit with an additional 25% tariff from next month – but to the relief of the US textile, apparel and footwear industry, most of the equipment used in the dome...

BLOG

Esquel's eco-friendly manufacturing complex

Hong Kong-based Esquel Group, the world's largest woven shirt maker, has been bedding-in operations at a ground-breaking new $313.3m eco-friendly manufacturing complex in southern China....

just-style homepage



Forgot your password?