Blog: Leonie BarrieConsumers’ choice

Leonie Barrie | 20 March 2006

Being named the ‘Consumers’ Favourite Retailer’ for the second consecutive year isn’t just good news for Marks & Spencer; it’s pretty good for the UK fashion market in general too. Successfully trouncing non-clothing retailers such as HMV, Woolworths and B&Q in its bid for the top slot, M&S’ good fortune shows just how important fashion is in overall spending priorities.

I guess it also shows just how fickle this market can be too. M&S has been voted the consumer choice for two years in a row, but it wasn’t so long ago that it was struggling to pick itself up from an all-time financial low, a series of management reshuffles, and almost constant sniping about its clothing offer.

It now looks at though M&S has found its footing again and is once more offering the right balance for consumers. Its clothing prices have dropped by around 7% (from an average item price of £10.74 in 2004 to £10.03 in 2005) and marketing to the store group’s traditional older customer has vastly improved. And there’s still room for improvement – which loosely translates as growth – if it can work just as hard to broaden its appeal to the younger end of the market. If it puts all hands to the deck we may just see the retailer picking up its third ‘favourite retailer’ award next year.

Favourite retailer award


BLOG

Trump spares textile machinery in tariff spat

Hundreds of US imports from China will be hit with an additional 25% tariff from next month – but to the relief of the US textile, apparel and footwear industry, most of the equipment used in the dome...

BLOG

Esquel's eco-friendly manufacturing complex

Hong Kong-based Esquel Group, the world's largest woven shirt maker, has been bedding-in operations at a ground-breaking new $313.3m eco-friendly manufacturing complex in southern China....

BLOG

Tariffs back at top of Trump's trade agenda

Tariffs soared back to the top of Trump's trade agenda last week, with the imposition of punitive tariffs on imports of steel and aluminium, and plans to proceed with an additional 25% tariff on impor...

BLOG

Digitalisation goalposts constantly evolving

The debate and discussion around digitalisation continues to top the apparel industry’s agenda – but as Spencer Fung, group CEO of Li & Fung explains, the goalposts are constantly evolving....

just-style homepage



Forgot your password?