Blog: Leonie BarrieCrocs snaps

Leonie Barrie | 7 August 2009

“People seem to either love Crocs or hate them; either way they’re certainly talking about them,” the CEO of the colourful plastic clog maker said yesterday. But perhaps a more critical question is whether people are actually buying them too?

Despite swinging to a second quarter loss of $30.3m as sales tumbled 11.3%, the market took comfort from the firm’s rising retail and internet sales, strong demand in Asia, lower inventories and the fact a $17.3m credit facility has been paid off. Oh, and the company sees a return to profit in 2010.

“Our unwaivering commitment is to return this company to profitability and dismiss the notion that Crocs is a fad,” CEO John Duerden added.

INSIGHT: Crocs bites back despite swinging to Q2 loss


BLOG

A deep dive to unlocking digitisation's potential

So far, the promise of digitisation in the apparel industry remains largely unfulfilled. But with opportunities for new cheap supplier countries nearly exhausted, it is now seen as offering sourcing e...

BLOG

Kingpins Goes to DC – Watch now

The challenges and opportunities facing today’s textile and apparel industry is also explored in the second in a series of expert panel discussions that is now available to watch on demand...

BLOG

Industry outlook positive but disruptive

How is the global apparel sourcing landscape changing? According to executives at last month’s MAGIC fashion trade show in the US, "speed-to-market," "product differentiation" and "inventory control" ...

BLOG

Speed-to-market can be slow to achieve

It's easy for brands and retailers to see how they can potentially benefit from a successful speed-to-market program – but the irony is that without the support of strategic suppliers, it can be a lon...

just-style homepage



Forgot your password?