Blog: Demise of the shoe-box?

Joe Ayling | 13 April 2010

It is not every day an invite to the launch of a shoe-box comes through the post, but sustainability is driving all aspects of design these days.

just-style was in London today (13 April) for a glimpse of Puma's latest packaging, which is designed to cut the company's carbon 'pawprint'.

The sporting goods firm is looking to re-invent the packaging of its footwear by next year, and reduce its paper usage by 65% in the process.

Its “clever little bag” is lighter and greener than its current shoe-boxes, and can be taken away by the customer at the end of the supply chain.

It may be a little strong to describe industrial designer Yves Béhar's new packaging as an invention, but it is certainly an improvement.

Fear not though shoe-box lovers, because the new design still uses a sheet of cardboard for protection during transit, which could just about be used to store those hidden household gems.

By Joe Ayling, news editor.

Clever little bag

Sectors: Footwear

NEWS

Top stories this week on just-style...

Top stories this week on just-style include a look at the ten worst countries in the world for working people, Amazon's new "try before you buy, and only pay for what you keep" service, why H&M's new ...

BLOG

Digital pieces of the fashion supply chain take shape

The digital pieces of the fashion supply chain puzzle are starting to come together, according to executives at the recent Texprocess apparel technology trade show in Frankfurt, Germany....

NEWS

Chico's partners with First Insight for predictive analytics

US omni-channel women's wear retailer Chico's FAS has partnered with technology firm First Insight to more quickly and accurately make design, buying and pricing decisions on the apparel, footwear and...

BLOG

Latest supply chain leaders?

Swedish fast-fashion retailer H&M, Zara brand owner Inditex, and sportswear giant Nike are not only among the world's leading brands, they also have some of the best supply chains too, according to a ...

NEWS

Keds hires Dave Grange to drive US growth

Keds, a division of US clothing and footwear business Wolverine Worldwide, has named former Pentland Brands CEO Dave Grange as the brand's vice president of sales for North America....

BLOG

Finding a solution to the sustainability problem

The key message at this year's Copenhagen Fashion Summit was that the global apparel and textile industry needs to take a holistic view on how it tackles sustainability and responsible sourcing – with...

NEWS

Dicks's Sporting Goods steps up digital transformation efforts

In a bid to support its digital transformation efforts, US retailer Dicks's Sporting Goods has revealed a new team sports headquarters that will serve as a west coast technology and innovation centre....

just-style homepage



Forgot your password?