Blog: Demise of the shoe-box?

Joe Ayling | 13 April 2010

It is not every day an invite to the launch of a shoe-box comes through the post, but sustainability is driving all aspects of design these days.

just-style was in London today (13 April) for a glimpse of Puma's latest packaging, which is designed to cut the company's carbon 'pawprint'.

The sporting goods firm is looking to re-invent the packaging of its footwear by next year, and reduce its paper usage by 65% in the process.

Its “clever little bag” is lighter and greener than its current shoe-boxes, and can be taken away by the customer at the end of the supply chain.

It may be a little strong to describe industrial designer Yves Béhar's new packaging as an invention, but it is certainly an improvement.

Fear not though shoe-box lovers, because the new design still uses a sheet of cardboard for protection during transit, which could just about be used to store those hidden household gems.

By Joe Ayling, news editor.

Clever little bag

Sectors: Footwear

NEWS

Suitsupply joins global garment collection initiative

Textile recycling solutions company I:Co has partnered with menswear fashion brand Suitsupply on a worldwide garment collection initiative in a bid to promote product end-of-life responsibility....

BLOG

Act now to keep receiving just-style newsletters

You may have noticed a red alert bar at the top of just-style’s weekly and daily newsletters asking you to “Act now to keep receiving the just-style newsletter.” ...

BLOG

Apparel imports into the US rose in June

Apparel imports into the US rose in June as merchants stocked up for summer and prepared for the back-to-school season, with imports from Vietnam continuing to surge....

NEWS

Top stories this week on just-style...

Top stories this week on just-style include news that US-based men's wear producer Trybus Group is expanding its supply chain into Ethiopia, a look at why the German sustainable textiles scheme is los...

BLOG

US retailers under pressure to grow sales as mall traffic slows

Under Armour is to close stores and cut jobs – around 2% of the company's global workforce – as part of new plans to build a stronger and smarter company with faster go-to-market speed and greater dig...

NEWS

Jones Bootmaker coy on 10-store closure rumours

UK footwear chain Jones the Bootmaker has refused to comment on speculation another 10 stores are due to shut in addition to the nine-stores closed this week, as "things are changing from day-to-day" ...

just-style homepage



Forgot your password?