Blog: Demise of the shoe-box?

Joe Ayling | 13 April 2010

It is not every day an invite to the launch of a shoe-box comes through the post, but sustainability is driving all aspects of design these days.

just-style was in London today (13 April) for a glimpse of Puma's latest packaging, which is designed to cut the company's carbon 'pawprint'.

The sporting goods firm is looking to re-invent the packaging of its footwear by next year, and reduce its paper usage by 65% in the process.

Its “clever little bag” is lighter and greener than its current shoe-boxes, and can be taken away by the customer at the end of the supply chain.

It may be a little strong to describe industrial designer Yves Béhar's new packaging as an invention, but it is certainly an improvement.

Fear not though shoe-box lovers, because the new design still uses a sheet of cardboard for protection during transit, which could just about be used to store those hidden household gems.

By Joe Ayling, news editor.

Clever little bag

Sectors: Footwear


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