Blog: Demise of the shoe-box?

Joe Ayling | 13 April 2010

It is not every day an invite to the launch of a shoe-box comes through the post, but sustainability is driving all aspects of design these days.

just-style was in London today (13 April) for a glimpse of Puma's latest packaging, which is designed to cut the company's carbon 'pawprint'.

The sporting goods firm is looking to re-invent the packaging of its footwear by next year, and reduce its paper usage by 65% in the process.

Its “clever little bag” is lighter and greener than its current shoe-boxes, and can be taken away by the customer at the end of the supply chain.

It may be a little strong to describe industrial designer Yves Béhar's new packaging as an invention, but it is certainly an improvement.

Fear not though shoe-box lovers, because the new design still uses a sheet of cardboard for protection during transit, which could just about be used to store those hidden household gems.

By Joe Ayling, news editor.

Clever little bag

Sectors: Footwear

BLOG

Brexit deal rejection worries apparel industry

Last week's rejection of Theresa May's proposed UK-EU Brexit deal by MPs saw chatter spike among industry execs who say a No-Deal Brexit could be problematic for the sector given its heavy reliance on...

BLOG

US trade updates out of date

Apparel and textile industry executives are among those being deprived of key trade and economic data amid the ongoing US government shutdown – at a time when trade tensions between the US and China m...

BLOG

2019 off to a positive start

Getting 2019 off to a positive start, it seems US apparel retailers saw some holiday cheer, with strong sales momentum that started during the back-to-school season carrying on to Christmas....

NEWS

Première Vision Sport materials show to launch in US

Two trade fair organisers are teaming up to tap into growing demand for high-performance and technical materials for sports and athleisure clothing and footwear....

just-style homepage



Forgot your password?