Blog: Leonie BarrieDesign a better Gap logo

Leonie Barrie | 14 October 2010

Gap hasn't revealed how much money it paid getting New York creative agency Laird and Partners to come up with its new, controversial and short-lived logo. But judging from some of the entries in the 'Design a better Gap logo' competition set up by graphic design marketplace 99designs.com, whatever it spent was a waste.

The online project was open for anyone to take part in, and received 4,660 submissions from over 1,000 designers in just 5 days. The winning design will be decided by community vote and presented to Gap's management in a gesture of goodwill, 99designs said.

Gap's logo redesign unleashed a torrent of criticism from designers and customers around the world. But there is surely something here from the design competition entries to keep even the most ardent critics happy.


BLOG

Covid sparks calls for more responsible industry

The coronavirus pandemic is seen as triggering a set-back for labour rights in apparel supply chains, with workers left vulnerable as brands and retailers cancelled orders. But it could also lead to r...

BLOG

Retail in spotlight as bankruptcies stack up

The impact of the coronavirus (Covid-19) pandemic is starting to be felt more heavily across the retail sector with more bankruptcies emerging....

BLOG

Excess inventory adds to apparel industry woes

With spring/summer now a write-off for most fashion retailers, the resulting flood of excess inventory is set to add to industry woes, with discounting and margin erosion likely to lead to widespread ...

BLOG

Labour rights set to worsen across Asia’s garment sector

Labour rights are set to worsen in Asia's garment sector as the coronavirus pandemic continues to spread across the region – with knock-on implications for fashion companies trying to maintain supply ...

just-style homepage



Forgot your password?