Blog: Leonie BarrieDesign a better Gap logo

Leonie Barrie | 14 October 2010

Gap hasn't revealed how much money it paid getting New York creative agency Laird and Partners to come up with its new, controversial and short-lived logo. But judging from some of the entries in the 'Design a better Gap logo' competition set up by graphic design marketplace 99designs.com, whatever it spent was a waste.

The online project was open for anyone to take part in, and received 4,660 submissions from over 1,000 designers in just 5 days. The winning design will be decided by community vote and presented to Gap's management in a gesture of goodwill, 99designs said.

Gap's logo redesign unleashed a torrent of criticism from designers and customers around the world. But there is surely something here from the design competition entries to keep even the most ardent critics happy.


BLOG

Why a balanced scorecard drives the best decisions

Among the highlights on just-style last week, we offer advice on how to achieve a balanced scorecard to help supply chain managers make the best decisions around where in the world their garments are ...

BLOG

How social media is forcing apparel brands to think green

Social media, since its evolution, has undoubtedly changed the world as we know it....

BLOG

TAL refocuses and rebalances before growth

By his own admission, Roger Lee, CEO at Hong Kong based apparel giant TAL Group, is an optimist. And it's a trait that has stood him – and the 70-year-old company he leads – in good stead in recent ye...

BLOG

VF Corp splitting into two companies

Last week started with news that US apparel giant VF Corp is to spin off the group's denim and outlet businesses into an independent, publicly traded company – in a move that will enable it to focus o...

just-style homepage



Forgot your password?