Blog: Leonie BarrieDesign a better Gap logo

Leonie Barrie | 14 October 2010

Gap hasn't revealed how much money it paid getting New York creative agency Laird and Partners to come up with its new, controversial and short-lived logo. But judging from some of the entries in the 'Design a better Gap logo' competition set up by graphic design marketplace, whatever it spent was a waste.

The online project was open for anyone to take part in, and received 4,660 submissions from over 1,000 designers in just 5 days. The winning design will be decided by community vote and presented to Gap's management in a gesture of goodwill, 99designs said.

Gap's logo redesign unleashed a torrent of criticism from designers and customers around the world. But there is surely something here from the design competition entries to keep even the most ardent critics happy.


Asia-Pacific trade deal now signed by 11 nations

The 11 remaining countries of the Trans-Pacific Partnership (TPP) have now signed a revised version of the multilateral trade pact without the US, reviving a deal that will slash tariffs and foster tr...


Rethinking supply chain models for speed

Technology and social media have transformed consumers into veritable fashion industry insiders. No longer looking to retailers to direct them towards the newest hot looks, when consumers see somethin...


China still dominates apparel sourcing

The latest full-year data on US apparel import trends for 2017 suggests China will remain the dominant sourcing region for some time to come....


Retail's rapid transformation requires "platform thinking"

There’s no doubt the retail industry is undergoing rapid transformation as technology continues to reshape how retailers think about their supply chains and meeting their customers’ needs. But to posi...

just-style homepage

Forgot your password?