Blog: Leonie BarrieDisney Princess brides

Leonie Barrie | 20 April 2007

So many brides say they want to look like a princess on their wedding day, but do they really mean it? Walt Disney Co obviously hopes so, since it has teamed up with designer Kirstie Kelly to launch a new line of bridal gowns inspired by princesses from Disney films such as ‘Sleeping Beauty’, Snow White and ‘Beauty and the Beast’. The dresses, which are part of the Disney Princess product line, made their debut during last week’s Bridal Fashion Week in Manhattan, and are priced from $1,500 to $3,000.

The canny execs at Disney see them as part of a ‘lifestyle opportunity’ that builds on the nearly 2000 weddings hosted its US resorts – Walt Disney World and Disneyland – and its cruise line. I’ve just visited their website, where some of the luxury wedding packages on offer include a $45,000 ‘Lavish Wedding Option’ with the Sleeping Beauty Castle as a backdrop, Cinderella's Coach to take the bride to the ceremony, Major Domo to deliver rings in a glass slipper during the ceremony and, to cap it all, “Mickey & Minnie in Formal Attire.” The mind boggles. But if this is a big seller, then I guess it’s only logical that the bride would want to dress like one of the cartoon characters too.

Walt Disney weddings


BLOG

The rise and fall of Bangladesh?

The rise of Bangladesh's garment export industry has been nothing less than spectacular – and until recently it seemed that nothing could stop its growth....

BLOG

Is Nike's delayed commitment to Amazon costing it sales?

Sports apparel retailer Nike's delay in committing to a solid sales partnership with online retail giant Amazon could possibly have seen it lose out on sales yesterday (11 July) as the e-retailer slas...

BLOG

Calls for boiler inspections in Bangladesh

Labour rights groups are calling for garment factory safety inspections to be expanded to cover boilers, after a blast at the Multifabs facility in Bangladesh last week killed at least 11 people....

BLOG

Wising up to supply chain changes

The old guard of the United States apparel and footwear industries better wise up to changes occurring all along the supply chain if they want to see their companies survive, industry executives have ...

just-style homepage



Forgot your password?