Blog: Does fashion really need to diet?

Joe Ayling | 4 September 2007

Let's face it, sustainable fashion is a big fat tub of low-fat ice cream. What one saves on calories, a unit of energy, the other saves on carbon, a source of energy.

Moreover, just as healthy desserts are slimming, expensively produced clothes trim the bottom line. Both products make consumers feel smug, really smug. 

While corporations lay it on thick about how they are doing their bit for the environment, they must ultimately realise that slow fashion is about as appealing to consumers as the low-fat variety of ice cream, only melted and out-of-date.

The fashion industry is investing a lot of time and effort in answering the perpetual question of how it can help save the planet, but the sums don't add up.

However, it is the market that ultimately drives fashion towards short lead times and frequent turnarounds of new lines and collections.

I hope that future operations will be somewhere between low- and full-fat, and those consumers who complain about the number of calories will just have to compromise.

By Joe Ayling.

Fashion must face up to supply chain issues


BLOG

Trump trade probe could have costs for cotton

An International Trade Commission hearing got underway last week as part of the Trump administration's probe into China's intellectual property practices under Section 301 of the 1974 Trade Act. The a...

BLOG

Stop negotiating and bring in the engineers

Surviving in a declining market is the biggest challenge for discount/mass-market retailers and suppliers of commodity products such as basic T-shirts, hoodies or cotton men's shirts – which is why it...

BLOG

The implications of buyer purchasing practices

New research has delved into one relatively underexplored aspect of global supply chains: how buyer purchasing practices impact wages and working conditions....

BLOG

just-style readership survey 2017 – Final reminder

We’re currently carrying out a survey to get a better understanding of the issues that matter the most to our readers, and how we can better serve you in the future. ...

just-style homepage



Forgot your password?