Blog: Leonie BarrieDoes my bum look big in this?

Leonie Barrie | 13 April 2005

Most women spend their time trying to reduce the size of their bottom, let alone do just the opposite. So what’s the reasoning behind a new generation of functional underwear that features removable padding to give the wearer a much shaplier bottom? The Falke Contour Panty apparently took 18 months in research and development before being launched onto the market. And the philosophy behind the knickers is the increasing acceptance in the fashion world of different body shapes - and role models such as J.Lo who have provided an avenue for viewing the bottom in a different way. The way the pads are positioned, for example, emphasises the bottom and also the waist giving the wearer a better silhouette. It's an interesting idea - and one that hosiery makers have been experimenting with for some years now - and it'll be interesting to see whether or not it takes off!


BLOG

Digital pieces of the fashion supply chain take shape

The digital pieces of the fashion supply chain puzzle are starting to come together, according to executives at the recent Texprocess apparel technology trade show in Frankfurt, Germany....

BLOG

Latest supply chain leaders?

Swedish fast-fashion retailer H&M, Zara brand owner Inditex, and sportswear giant Nike are not only among the world's leading brands, they also have some of the best supply chains too, according to a ...

BLOG

Finding a solution to the sustainability problem

The key message at this year's Copenhagen Fashion Summit was that the global apparel and textile industry needs to take a holistic view on how it tackles sustainability and responsible sourcing – with...

BLOG

Industry welcoming move to renegotiate NAFTA

The US textile industry has welcomed President Donald Trump's decision to renegotiate NAFTA, saying it is in America's national interest to modernise the trade agreement....

just-style homepage



Forgot your password?