Blog: Leonie BarrieDress to impress – for a fiver

Leonie Barrie | 25 January 2008

What can you buy for a fiver these days? A coffee and sandwich if you’re lucky, a bottle of wine, or a couple of magazines. Well now you can add a new set of work clothes to the list thanks to the George clothing range.

Its special offer of black boot cut trousers and a classic white shirt for just GBP5 (US$9.9) is available at Asda until 26 February, and follows hot on the heels of a GBP15 suit for men which flew off the shelves earlier this month. 

Similar best priced outfits would cost GBP22.50 from M&S, GBP28.00 from Next and GBP20.00 from Tesco, according to the supermarket’s calculations – or you can invest in a new George outfit for every day of the working week for just GBP25.00.  

The company hit on the black trousers and white shirt combination after a survey of 1,000 women found that 91% choose this pairing at least three times each week.

And to dispel any allegations of worker exploitation in selling clothes at such low prices it stresses that George buys material by the mile rather than the yard, and passes these cost savings, delivered by economies of scale, directly to customers through tiny margins. The suits are made in Vietnam in line with the Ethical Trading Initiative's code of practice, says Asda.

The outfit follows similar initiatives such as a tuxedo at GBP35, a full school uniform at GBP9.96 and a wedding dress for GBP60.


BLOG

A deep dive to unlocking digitisation's potential

So far, the promise of digitisation in the apparel industry remains largely unfulfilled. But with opportunities for new cheap supplier countries nearly exhausted, it is now seen as offering sourcing e...

BLOG

Kingpins Goes to DC – Watch now

The challenges and opportunities facing today’s textile and apparel industry is also explored in the second in a series of expert panel discussions that is now available to watch on demand...

BLOG

Industry outlook positive but disruptive

How is the global apparel sourcing landscape changing? According to executives at last month’s MAGIC fashion trade show in the US, "speed-to-market," "product differentiation" and "inventory control" ...

BLOG

Speed-to-market can be slow to achieve

It's easy for brands and retailers to see how they can potentially benefit from a successful speed-to-market program – but the irony is that without the support of strategic suppliers, it can be a lon...

just-style homepage



Forgot your password?