Blog: Leonie BarrieDress to impress – for a fiver

Leonie Barrie | 25 January 2008

What can you buy for a fiver these days? A coffee and sandwich if you’re lucky, a bottle of wine, or a couple of magazines. Well now you can add a new set of work clothes to the list thanks to the George clothing range.

Its special offer of black boot cut trousers and a classic white shirt for just GBP5 (US$9.9) is available at Asda until 26 February, and follows hot on the heels of a GBP15 suit for men which flew off the shelves earlier this month. 

Similar best priced outfits would cost GBP22.50 from M&S, GBP28.00 from Next and GBP20.00 from Tesco, according to the supermarket’s calculations – or you can invest in a new George outfit for every day of the working week for just GBP25.00.  

The company hit on the black trousers and white shirt combination after a survey of 1,000 women found that 91% choose this pairing at least three times each week.

And to dispel any allegations of worker exploitation in selling clothes at such low prices it stresses that George buys material by the mile rather than the yard, and passes these cost savings, delivered by economies of scale, directly to customers through tiny margins. The suits are made in Vietnam in line with the Ethical Trading Initiative's code of practice, says Asda.

The outfit follows similar initiatives such as a tuxedo at GBP35, a full school uniform at GBP9.96 and a wedding dress for GBP60.


BLOG

China still dominates apparel sourcing

The latest full-year data on US apparel import trends for 2017 suggests China will remain the dominant sourcing region for some time to come....

BLOG

Retail's rapid transformation requires "platform thinking"

There’s no doubt the retail industry is undergoing rapid transformation as technology continues to reshape how retailers think about their supply chains and meeting their customers’ needs. But to posi...

BLOG

NAFTA trade talks inch forward

Negotiators are meeting this week for the sixth round of NAFTA trade talks – and as soon as this deal has been repackaged, the spotlight could turn to the US free trade agreement with Central America....

BLOG

How can apparel firms stay competitive into the future?

Continuing with the publication of our Outlook 2018 reports last week, we looked at what apparel firms should be doing now if they want to remain competitive into the future....

just-style homepage



Forgot your password?