Blog: Leonie BarrieDress to impress – for a fiver

Leonie Barrie | 25 January 2008

What can you buy for a fiver these days? A coffee and sandwich if you’re lucky, a bottle of wine, or a couple of magazines. Well now you can add a new set of work clothes to the list thanks to the George clothing range.

Its special offer of black boot cut trousers and a classic white shirt for just GBP5 (US$9.9) is available at Asda until 26 February, and follows hot on the heels of a GBP15 suit for men which flew off the shelves earlier this month. 

Similar best priced outfits would cost GBP22.50 from M&S, GBP28.00 from Next and GBP20.00 from Tesco, according to the supermarket’s calculations – or you can invest in a new George outfit for every day of the working week for just GBP25.00.  

The company hit on the black trousers and white shirt combination after a survey of 1,000 women found that 91% choose this pairing at least three times each week.

And to dispel any allegations of worker exploitation in selling clothes at such low prices it stresses that George buys material by the mile rather than the yard, and passes these cost savings, delivered by economies of scale, directly to customers through tiny margins. The suits are made in Vietnam in line with the Ethical Trading Initiative's code of practice, says Asda.

The outfit follows similar initiatives such as a tuxedo at GBP35, a full school uniform at GBP9.96 and a wedding dress for GBP60.


BLOG

Trump trade probe could have costs for cotton

An International Trade Commission hearing got underway last week as part of the Trump administration's probe into China's intellectual property practices under Section 301 of the 1974 Trade Act. The a...

BLOG

Stop negotiating and bring in the engineers

Surviving in a declining market is the biggest challenge for discount/mass-market retailers and suppliers of commodity products such as basic T-shirts, hoodies or cotton men's shirts – which is why it...

BLOG

The implications of buyer purchasing practices

New research has delved into one relatively underexplored aspect of global supply chains: how buyer purchasing practices impact wages and working conditions....

BLOG

just-style readership survey 2017 – Final reminder

We’re currently carrying out a survey to get a better understanding of the issues that matter the most to our readers, and how we can better serve you in the future. ...

just-style homepage



Forgot your password?