Blog: Leonie BarrieDress to impress – for a fiver

Leonie Barrie | 25 January 2008

What can you buy for a fiver these days? A coffee and sandwich if you’re lucky, a bottle of wine, or a couple of magazines. Well now you can add a new set of work clothes to the list thanks to the George clothing range.

Its special offer of black boot cut trousers and a classic white shirt for just GBP5 (US$9.9) is available at Asda until 26 February, and follows hot on the heels of a GBP15 suit for men which flew off the shelves earlier this month. 

Similar best priced outfits would cost GBP22.50 from M&S, GBP28.00 from Next and GBP20.00 from Tesco, according to the supermarket’s calculations – or you can invest in a new George outfit for every day of the working week for just GBP25.00.  

The company hit on the black trousers and white shirt combination after a survey of 1,000 women found that 91% choose this pairing at least three times each week.

And to dispel any allegations of worker exploitation in selling clothes at such low prices it stresses that George buys material by the mile rather than the yard, and passes these cost savings, delivered by economies of scale, directly to customers through tiny margins. The suits are made in Vietnam in line with the Ethical Trading Initiative's code of practice, says Asda.

The outfit follows similar initiatives such as a tuxedo at GBP35, a full school uniform at GBP9.96 and a wedding dress for GBP60.


BLOG

just-style market research sale

Are you planning for the year ahead and beyond? Well this week we’re offering great deals on some of our market research......

BLOG

Gearing up for the holiday shopping season

The volume of US apparel imports saw an increase in October on the prior year as retailers geared up for the holiday shopping season. Bangladesh booked the second highest growth behind India, reversin...

BLOG

Innovations to boost sustainability

Hong Kong-based textile and apparel giant Esquel Group, the world's largest woven shirt maker, is pushing ahead with the pursuit of sustainable and holistic quality. ...

BLOG

Sign up to try new re:source apparel sourcing tool for free

The old saying "Good things come to those who wait" is certainly true for re:source, the new suite of data-driven sourcing tools being developed by the team here at just-style....

just-style homepage



Forgot your password?