Blog: Leonie BarrieFairy brand not macho enough?

Leonie Barrie | 17 September 2003

Mountaineering legend Sir Edmund Hillary might have achieved the ultimate macho feat when he conquered Mount Everest 50 years ago, but apparently his kit is not good enough for today’s men. New Zealand outdoor equipment brand Fairydown – which supplied Hillary with Fairydown clothing and and a Fairydown sleeping bag for his famous assult – has been forced to change its name to Zone. Apparently market research highlighted the fact Australian men did not like the homosexual connotations associated with the word fairy.

NEW ZEALAND: Fairy Label Changes Name On Gay Concerns


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