Blog: Leonie BarrieFairy brand not macho enough?

Leonie Barrie | 17 September 2003

Mountaineering legend Sir Edmund Hillary might have achieved the ultimate macho feat when he conquered Mount Everest 50 years ago, but apparently his kit is not good enough for today’s men. New Zealand outdoor equipment brand Fairydown – which supplied Hillary with Fairydown clothing and and a Fairydown sleeping bag for his famous assult – has been forced to change its name to Zone. Apparently market research highlighted the fact Australian men did not like the homosexual connotations associated with the word fairy.

NEW ZEALAND: Fairy Label Changes Name On Gay Concerns


BLOG

Digital pieces of the fashion supply chain take shape

The digital pieces of the fashion supply chain puzzle are starting to come together, according to executives at the recent Texprocess apparel technology trade show in Frankfurt, Germany....

BLOG

Latest supply chain leaders?

Swedish fast-fashion retailer H&M, Zara brand owner Inditex, and sportswear giant Nike are not only among the world's leading brands, they also have some of the best supply chains too, according to a ...

BLOG

Finding a solution to the sustainability problem

The key message at this year's Copenhagen Fashion Summit was that the global apparel and textile industry needs to take a holistic view on how it tackles sustainability and responsible sourcing – with...

BLOG

Industry welcoming move to renegotiate NAFTA

The US textile industry has welcomed President Donald Trump's decision to renegotiate NAFTA, saying it is in America's national interest to modernise the trade agreement....

just-style homepage



Forgot your password?