Blog: Leonie BarrieFairy brand not macho enough?

Leonie Barrie | 17 September 2003

Mountaineering legend Sir Edmund Hillary might have achieved the ultimate macho feat when he conquered Mount Everest 50 years ago, but apparently his kit is not good enough for today’s men. New Zealand outdoor equipment brand Fairydown – which supplied Hillary with Fairydown clothing and and a Fairydown sleeping bag for his famous assult – has been forced to change its name to Zone. Apparently market research highlighted the fact Australian men did not like the homosexual connotations associated with the word fairy.

NEW ZEALAND: Fairy Label Changes Name On Gay Concerns


BLOG

China still dominates apparel sourcing

The latest full-year data on US apparel import trends for 2017 suggests China will remain the dominant sourcing region for some time to come....

BLOG

Retail's rapid transformation requires "platform thinking"

There’s no doubt the retail industry is undergoing rapid transformation as technology continues to reshape how retailers think about their supply chains and meeting their customers’ needs. But to posi...

BLOG

NAFTA trade talks inch forward

Negotiators are meeting this week for the sixth round of NAFTA trade talks – and as soon as this deal has been repackaged, the spotlight could turn to the US free trade agreement with Central America....

BLOG

How can apparel firms stay competitive into the future?

Continuing with the publication of our Outlook 2018 reports last week, we looked at what apparel firms should be doing now if they want to remain competitive into the future....

just-style homepage



Forgot your password?