Blog: Leonie BarrieFashion on the frontline

Leonie Barrie | 5 March 2004

An Israeli fashion company’s decision to launch its summer catalogue with a procession beside Israel's controversial West Bank barrier has been courting an equal amount of controversy of its own. Should the barrier which, with its network of walls, wire and ditches, has become a life and death issue for both sides, be used as a publicity stunt for something as ultimately frivolous as fashion – or is there a genuine message to convey?

As models paraded Comme-il-faut’s colourful summer clothes in front of the eight-metre high concrete slabs that separate parts of Jerusalem from the West Bank, the company said the event contrasted beauty, femininity and fashion with a "concrete wall of insult, ugliness and humiliation.” And in an age when we’re all bombarded by thousands of images a day, shock tactics such as this really do seem to work.

Of course it’s not the first time a fashion brand has tried to provoke a response or raise awareness of other issues. Just think back to Benetton’s controversial advertising campaigns that included pictures of a man dying of Aids, dead Mafia victims and a new-born baby trailing an uncut umbilical cord. Upsetting and offensive as some of these images may be, they keep an issue in the public domain, and perhaps most importantly, encourage people to think and talk about issues that they might otherwise be able to ignore.


BLOG

Digital pieces of the fashion supply chain take shape

The digital pieces of the fashion supply chain puzzle are starting to come together, according to executives at the recent Texprocess apparel technology trade show in Frankfurt, Germany....

BLOG

Latest supply chain leaders?

Swedish fast-fashion retailer H&M, Zara brand owner Inditex, and sportswear giant Nike are not only among the world's leading brands, they also have some of the best supply chains too, according to a ...

BLOG

Finding a solution to the sustainability problem

The key message at this year's Copenhagen Fashion Summit was that the global apparel and textile industry needs to take a holistic view on how it tackles sustainability and responsible sourcing – with...

BLOG

Industry welcoming move to renegotiate NAFTA

The US textile industry has welcomed President Donald Trump's decision to renegotiate NAFTA, saying it is in America's national interest to modernise the trade agreement....

just-style homepage



Forgot your password?