Blog: Fast food fashion

Joe Ayling | 13 September 2010

Any dressing?

Any dressing?

Sandwich maker Subway has proudly put its name to this dress at a recent fashion show, just don't wear it in the rain.

Chicago-based costume designer, Elsa Hiltner, created the design with recycled packaging used in Subway restaurants.

A total of eight designs took to the runway for the Project Subway fashion show, where the takeaway chain boasted its environmental credentials.

One model wore a bodice created from a lunch box package, with floral detail made from a Subway Cookie Bag.

The catwalk show isn't Subway's only link to fashion either - although it is certainly the most glamorous - because it turns out that the chain's mops contain recycled cotton from socks and t-shirts.

Unfortunately, it is likely to be the mop, rather than the dresses or the models, that makes it into your local Subway.


BLOG

China still dominates apparel sourcing

The latest full-year data on US apparel import trends for 2017 suggests China will remain the dominant sourcing region for some time to come....

BLOG

Retail's rapid transformation requires "platform thinking"

There’s no doubt the retail industry is undergoing rapid transformation as technology continues to reshape how retailers think about their supply chains and meeting their customers’ needs. But to posi...

BLOG

NAFTA trade talks inch forward

Negotiators are meeting this week for the sixth round of NAFTA trade talks – and as soon as this deal has been repackaged, the spotlight could turn to the US free trade agreement with Central America....

BLOG

How can apparel firms stay competitive into the future?

Continuing with the publication of our Outlook 2018 reports last week, we looked at what apparel firms should be doing now if they want to remain competitive into the future....

just-style homepage



Forgot your password?