Blog: Leonie BarrieFCUK ditched

Leonie Barrie | 3 October 2005

So French Connection has decided to scale back the use of the FCUK logo and related slogans in response to the fact that “logos are no longer prevalent in fashion collections.” It wouldn’t have anything to do with a slump in sales by any chance would it? The logo and slogans such as ‘FCUK Fashion’ seemed a stroke of marketing genius when they were introduced in the late 90s, transforming a bland fashion line into something more edgy and controversial. But falling foul of the fact that you can have too much of a good thing, the latest marketing campaigns seem tired and unoriginal. Consumers obviously think so too; first-half profits plummeted to £5.1 mn from £16.2 mn a year earlier.


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