Blog: Leonie BarrieFrom catwalk to cradle

Leonie Barrie | 15 July 2005

Such is the pressure to kit their babies out in the latest looks that British parents fork out an estimated £446 million a year on baby clothes and accessories. And according to a survey by the Prudential savings and investment company, 12 per cent of these babies clad in the latest designer wear from the likes of Versace, Prada and Ralph Lauren.

The online questionnaire also found that 27 per cent of parents spent more than £1100 on clothes, shoes and accessories in the baby’s first year – and nearly one-fifth said that they had spent more than £1300. More shockingly, 11 per cent of parents have admitted their little bundle of joy also owns designer luggage. Their motivation? Well, almost half of UK parents said it was important for their baby to look trendy. Others felt under pressure to copy celebrities.

Not surprisingly, Prudential advises parents instead to channel some of the money they spend on labels into an investment fund for their baby. As it points out, this could not only give their children a more secure financial future, but could also keep them in designer gear a lot longer than infancy. After all, surely all a baby really needs in its first year are Babygros, bibs and nappies. 


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