Blog: Leonie BarrieGap's going global

Leonie Barrie | 19 April 2006

With Gap's total revenue sliding by 1.5% last year, the retailer has made no secret of the fact that international expansion will be a key component of its long-term recovery. The company signed its first-ever franchise agreement in January to take its Gap and Banana Republic stores to Singapore and Malaysia by 2010, and now comes a similar deal in the Middle East.

Although Gap currently sells its clothing ranges in just five countries – the US, Canada, UK, France and Japan – the brands have managed to rack up global awareness (not least through the fact that they are stitched together in many of the countries where they will now be sold) and should appeal to young, sophisticated Asian and Middle East shoppers. But the company is still likely to encounter stiff competition from both local brands and other international players as they all fight for market share.

Although Gap won't be drawn on the subject of China, analysts are speculating that as it edges further and further into Asia, China could well be the next stepping stone in its international strategy.

Gap seals Middle East deal


BLOG

Levi Strauss leads on green supply chain in China

Sustainability remains top of mind for the industry with Levi Strauss, Adidas and C&A ranked amongst the leading brands to have made progress in environmental supply chain management in China over the...

BLOG

UK clothing exports to US to be hit by further 25% duties

Cashmere jumpers, anoraks and swimwear made in the UK and exported to the US are among products being hit by an extra 25% tariff as part of the ongoing dispute between the US and the EU over aircraft ...

BLOG

New US trade trends taking shape?

In a reversal of trends seen in July, the three Central American countries that are the largest suppliers of clothing to the US – Mexico, El Salvador and Honduras – saw a dramatic fall in shipments in...

BLOG

Weaving a new vision for US denim

The closure of the last US selvedge denim mill two years ago might have marked the end of an era. But thanks to the vision of Daniel Feibus and his team, the original looms have found a new home at Vi...

just-style homepage



Forgot your password?