Blog: Leonie BarrieGap's going global

Leonie Barrie | 19 April 2006

With Gap's total revenue sliding by 1.5% last year, the retailer has made no secret of the fact that international expansion will be a key component of its long-term recovery. The company signed its first-ever franchise agreement in January to take its Gap and Banana Republic stores to Singapore and Malaysia by 2010, and now comes a similar deal in the Middle East.

Although Gap currently sells its clothing ranges in just five countries – the US, Canada, UK, France and Japan – the brands have managed to rack up global awareness (not least through the fact that they are stitched together in many of the countries where they will now be sold) and should appeal to young, sophisticated Asian and Middle East shoppers. But the company is still likely to encounter stiff competition from both local brands and other international players as they all fight for market share.

Although Gap won't be drawn on the subject of China, analysts are speculating that as it edges further and further into Asia, China could well be the next stepping stone in its international strategy.

Gap seals Middle East deal


BLOG

A deep dive to unlocking digitisation's potential

So far, the promise of digitisation in the apparel industry remains largely unfulfilled. But with opportunities for new cheap supplier countries nearly exhausted, it is now seen as offering sourcing e...

BLOG

Kingpins Goes to DC – Watch now

The challenges and opportunities facing today’s textile and apparel industry is also explored in the second in a series of expert panel discussions that is now available to watch on demand...

BLOG

Industry outlook positive but disruptive

How is the global apparel sourcing landscape changing? According to executives at last month’s MAGIC fashion trade show in the US, "speed-to-market," "product differentiation" and "inventory control" ...

BLOG

Speed-to-market can be slow to achieve

It's easy for brands and retailers to see how they can potentially benefit from a successful speed-to-market program – but the irony is that without the support of strategic suppliers, it can be a lon...

just-style homepage



Forgot your password?