Blog: Leonie BarrieGeneration XL

Leonie Barrie | 27 November 2003

On the day that our US friends tuck into their Thanksgiving turkeys, top executives from food and drink firms McDonalds, Cadbury Schweppes, PepsiCo UK and Kelloggs have found themselves facing questions from the House of Commons Health Select Committee about soaring levels of obesity in the UK. The overweight issue is a problem that’s threatening to overwhelm apparel firms too – particularly in children’s wear where many clothing companies are struggling to cope with the huge range of sizes and body shapes.

The figures are startling: the number of children with weight problems has doubled in the last 20 years; and more than a third of 10-year olds are overweight.  

A new report from Verdict on the so-called Generation XL questions whether some chains should pull out of children’s wear altogether and free up space for items that yield better sales volumes. At the other end of the spectrum some retailers are believed to be looking at introducing ‘outsize’ ranges for obese children, many of whom already buy clothes designed for older children and even adults. Now that really is food for thought.


BLOG

Digital pieces of the fashion supply chain take shape

The digital pieces of the fashion supply chain puzzle are starting to come together, according to executives at the recent Texprocess apparel technology trade show in Frankfurt, Germany....

BLOG

Latest supply chain leaders?

Swedish fast-fashion retailer H&M, Zara brand owner Inditex, and sportswear giant Nike are not only among the world's leading brands, they also have some of the best supply chains too, according to a ...

BLOG

Finding a solution to the sustainability problem

The key message at this year's Copenhagen Fashion Summit was that the global apparel and textile industry needs to take a holistic view on how it tackles sustainability and responsible sourcing – with...

BLOG

Industry welcoming move to renegotiate NAFTA

The US textile industry has welcomed President Donald Trump's decision to renegotiate NAFTA, saying it is in America's national interest to modernise the trade agreement....

just-style homepage



Forgot your password?