Blog: Leonie BarrieGucci’s working wardrobe

Leonie Barrie | 3 May 2006

Brown is the new black…at least it is for Gucci’s store staff. In its new post-Tom Ford era, the designer label is ditching its black uniform and opting instead for brown suits with a more approachable, more relaxed feel. Silk scarves for female employees and pocket squares for the men will help soften the look even further.

Gucci’s black-clad assistants are renowned for their cold and intimidating manner, but will a change of colour automatically bring about a change in attitude? While that remains to be seen, the uniforms are sure to epitomise the style of the luxury goods house, now under the design direction of Frida Giannini.

Brown's in (for Gucci)


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